If you do any kind of digital marketing or social media management you already know that everything is about measurement and analytics. It seems like every time you turn around there’s a new website or app that helps with your content marketing plans, and most include some kind of analytics. But how helpful are those analytics? And how accurate are they?

So everybody has tools, and everybody has stats. On the other side of it, I have seen a resurgence of tools that only do one thing (and do it well). I recently came across PostReach. They do one thing, and they do it well. How many times have you had a page or a post and just wondered if anyone was sharing it? Beyond that, wouldn’t it be nice to know WHO was sharing it? That’s the metric I’ve not seen in other tools. If a key influencer shared my post (and that’s why it went viral or got a lot of traffic), I’d like to know about it. Also – it might be nice to use this tool on other people’s posts and see how/where they are getting traffic, wouldn’t it?

I fired up PostReach for the first time, and decided to test it on this popular post about Canva and Facebook. I know it was shared by key influencers (and was very current). Once I entered the URL I was able to see right away how many shares it had received:

social share breakdown

You can see from the graph this post is receiving a great response, but not so much from twitter. Funny thing is I think as the owner, you would see a much different story in traffic stats. I am guessing this post is getting much more traffic from twitter, and here’s why…

twitter sharing stats

Even though this post has had only 24 twitters shares, the potential reach is 1.64 million. I wonder why that is? Just a little more scrolling and the next section explains that right away:

top social sharers

This table explains everything. Guy Kawasaki (tech evangelist extraordinaire) shared the post (because he works for Canva). His half dozen tweets probably gained that post more traffic and attention than all of the facebook shares combined. I would never have gotten to that level of detail with sharing stats from most other apps (without some manual digging).

This is a cool tool. I think I’m going to continue to use it, and it will be interesting to see what other features they add to it. For now it’s free, fun, and useful.