How to make big money picking the most profitable niche is easy – you just don’t know it yet.
I must apologize to my loyal readers, it’s been nearly a week since my last post. This isn’t normal for me, but I’ve been hard at work on a new site day and night – so far investing more than 50 hours in about 6 days. This is a new web site, a new venture, a new blog I’ve been setting up and now that it’s almost done I think that I can use it to teach you how to pick the best niche for your next venture.
I read in webmaster forums a lot, and blog comments, and I get a lot of email. It always seems like one of the top most frequently asked questions is “how do I pick the best niche for my web site or blog (or BANS niche store, or mashup, or Squidoo lens, etc.)”. I hear this OVER, and over and over again. Usually the comments that follow are all kinds of ways to pick the hottest keywords. There are all kinds of lists you can buy, eBooks you can get, software to purchase, or “guru” programs to follow – but I’m telling you that the most profitable niche is easily found not in these things – but IN YOU! Don’t think at this point that this will be one of those fluff motivational posts, because I will show you directly how I have used this techniques in the past week to create what may become the most profitable web site I’ve launched to date.
Quit reading all the hype, all the garbage, and non-sense because they don’t know what you know. What I’m saying is (and I’ve talked about this before in many, many posts) – you are already good at something, and you can make more money at that than any “hot keyword” on the market. And that’s because of two things – sacrifice, and passion.
You’re not going to have nearly the passion for say, the latest LCD TV as you would Golden Retrievers (if you breed them). You wouldn’t sacrifice nearly as many hours working on a web site for say Air Purifiers if you loved to purchase and smoke the best Cuban cigars.
Sacrifice and Passion are characteristics that you normally don’t see or use that often, unless you’re in love for the first time or having your first child. With sacrifice and passion you’ll work harder, longer, and be more innovative that for regular tasks. Think about this for a second. What things in life interest you the most? You surely have some hobbies, or skills, or traits that interest you outside of work. Do you like baseball? Do you love to cook? Do you love animals? Trade stocks? Go hunting? Like guns? Gardening? Work out or run excessively? Collect figurines? Addicted to porn? Obsessed with Sesame Street? Teach homeschool? Love to remodel? Go garage saleing or clip coupons a lot?
I once saw a woman who had collected over 2,000 Precious moments figurines and had them displayed on over 200 custom shelves and lighted cabinets in her home. I knew a guy who spent two years translating and comparing the entire bible from the original Hebrew text into English to compare to King James Bible. Obsession. Sacrifice. Passion. Compulsion. It’s these things that drive us to “go the extra mile” for things that we already love to do.
Why on god’s green earth would you want to create a dozen web sites about plasma tv’s, digital cameras, ipods, and laptops if your day job was an insurance salesman and your hobby was collecting coins? See what I’m getting at?
The Most Profitable Niche is the One that YOU can IMMERSE yourself in
In the beginning of my Internet money making journey I made the mistake of buying dozens of domain names based on “hot keywords” like myspace, ringtones, song lyrics, ipods, and the like. I could have setup a bunch of cookie cutter web sites with minimal content hoping to convert some sales – ever worrying about getting a google penalty and constantly trying to send traffic to them and build links for them. It occured to me that this model is BACKWARDS. At good site ATTRACTS visitors, and you should constantly be coming up with ways and schemes to get traffic.
Now, having said that it’s true that not absolutely everything can be monetized like a digital camera. But there are ways…
Now, about what I’ve been working on for the last week. If you’ve been reading my blog for awhile you know that I’ve been in a live cover band for the last 3 years playing 2-3 weekends per month in area bars. At the beginning of the summer I quit the band to take some time off, regroup, and form a more modern band later this year. I live 30 minutes from Toledo, Ohio – which around her is often called “T-Town”. The name of my band was called “T-Town Sound”, which many say sounded like a DJ or something. Now that I’m out of that band I had to figure out what to do with the web site.
I started that band and I did all the booking. It was a constant struggle to figure out all the bars, directions to the bars, who was playing at what bars (to give us ideas where to play at next), and being a “web guy” I just spend hours and hours and hours online surfing band sites to try and research it all. The bars were even worse, since 99% don’t have web sites. Most bands and bars now may have a MySpace profile, but have you ever tried viewing 100 odd MySpace pages?
I decided to use T-Town Sound to create a live music listing web site, a local “band calendar” if you will. I’m much better suited to something like this than I am say blogging about “cruise ships” – because this is something I know about, I am involved in, and I have first hand knowledge of what will get used most. I think that the most successful blogs are heavily visited because they supply knowledge in some way to people that need it. They “solve a problem”.
How can you profit from using your knowledge to “solve a problem”?
I’m going to keep an updated online calendar of local events (which is tedious), and that’s something you can’t find anywhere. But I’m going to add to that by providing directions to all the venues and descriptions of all the bands. I have a forum where fans can talk about the bands, you can find a band or advertise for band members, and you can buy and sell gear. I have dozens of ways to monetize this site, 10x more than I would have for a BANS site. Heck – I could include a BANS store IN this site!
My advice to you is to take your knowledge and build a blog or niche site and provides knowledge or solves a problem or provides a service you can really get behind. Flesh out how to do this on paper and build from there. The most profitable project you create won’t end up being a niche store selling laptops. It will be something very near and dear to your heart.






Definitely agree. I’ve tried before to create blogs on niche topics that I had no interest in and they fail or almost fail everytime. You need to be able to immerse yourself in the topic because that interest will carry through to the content you write.
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I couldn’t agree more. I’ve been preaching this for some time. The thing about the web that I find truly tragic is the utter lack of imagination and genuineness out there. It seems that most of the folks I run across online will do absolutely ANYTHING to make a buck.
I agree that step one is to find your passion. Then, study the market to find out what’s out there already and evaluate your prospects based on that study.
I believe the two keys are Value and Uniqueness. What can you bring to the party that someone else isn’t already doing, but that would be of interest to visitors? Or…if someone is already doing something similar to your concept, can you significantly improve on it? If so, you’ve got a concept for a site.
I know that for most people I run into, money is the main motivation. And, I’m sorry…but the internet is not a license to print money. AdSense wasn’t developed to make anyone (except Google) rich. YOU DON’T HAVE SOME GOD-GIVEN RIGHT to “make money online”. That’s one of the emptiest phrases I’ve ever heard. If you can build something online that attracts people (value and uniqueness again), then there’s a reasonable expectation that you should be able to monetize it. But this idea that the web is a money-printing machine is deceptive at its core, and has been used to bilk people of a crapload of money.
By the way, JT…I didn’t know you were based in Ohio. I drove thru Toledo about 3 weeks ago on my trip from Columbus to Traverse City, MI and back a couple days later. Howdy, neighbor! =[]
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I agree. The topics I like take the least amount of time to create. The sites I enjoy the most are alos the ones that make the most money for me. Probably because I spend the most time working on them and adding new original material that I am an expert in!
I like your thoughts regarding niche marketing.
It’s true that the most profitable niche is in which you would like to fully involved with.
What you say makes a lot of sense, but I guess it sure helps if your passion and expertise happens to be those wide-screen plasma TVs!
By the way, I checked out that hotwords site you mention, but it doesn’t appear to work very well – the first query I tried came up with a MySQL error, and the second (“tennis”) showed no results!
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I really appreciate your blog. For several years I have been trying to find a niche site to create. I finally decided just last week on one of my hobbies that I’m very good at. And that is darts. A lot of my league members are excited to hear that I am doing this and are looking to buy darts from my website. I will keep you posted on my progress.
I couldn’t agree more. I’ve created a number of niche sites that simply fizzled because they were “hot” niches and I didn’t care one iota about them. The sites that flourished were those in which I had a passion. Thus, I paid attention to them, and the grew (and grew…).
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I agree that you should pick something that you have some knowledge about. However, you should also consider whether your interests are in a field that has money to be made.
For example, if my only interests are drinking beer and watching tv, then I might have a hard time making money out of my “interests” 🙂
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Sorry, you can make as much money watching TV or drinking beer as you can any other niche. As a matter of fact my friend has an entire web site about beer from around the world and he does pretty good with it, and the original author of the “Jump the Shark” web site (all about TV shows) sold it to TV Guide for over a million dollars. You can make money in ANY niche – I don’t care what it is.
Well can’t argue with that. The only thing debatable is whether you can make tons of money with a niche that you don’t know much about YET vs make some money with a niche that you are passionate about.
I agree that nothing is set in stone though, and you have to test for yourself.
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Great article on picking the right niche that you can immerse yourself in. That is the only way to be passionate and interesting when you market it. If you’re not really into it, people can tell!
I’m in the majority of those who have already posted — you must have a passion. If you don’t, your readers, buyers or whatever will sense it. And on the flip side – they will also sense when someone DOES have the passion and they will be drawn to it.
A common misconception about niche marketing is that the niche has to be something you’re passionate about or have interest in. While that can be helpful it doesn’t always lend itself to profitability. In the end, niche marketing is about making money. It’s better to research the marketplace, find competitive niches and then carve out your own niche within an already profitable market.
.-= Rocque´s last blog ..Niche Marketing Strategy =-.
It definitely doesn’t HAVE to be one your passionate about, but it’s easier to make money (by FAR) in niches you are an expert in and knowledgeable about. This is especially true of newbies and people starting out who are prone to quitting quickly, starting a niche site in their own interests would keep them working longer and harder than chasing the highest $$ ones.
Did you also notice that the time flew by when you were doing what you love? It’s not that difficult to determine which niches to target if you have the passion to dig deep. Good luck with the group!
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