online marketing intern Anu Pillau Anu is one of my Online Marketing Interns, and she’s been working hard on her assigned site for a few months now. There have been a lot of things going on here behind the scenes, so posts here to the blog have been few and far between. Everyone has been working hard though, and I wanted to post this update from Anu that she wrote last month:

It has been just a little over a month. There has been plenty to learn and lots to do.

In the time since my last update, I have covered Phase 2 and Phase 3 of JT’s internet marketing course.

Phase 2 covers Competitive Analysis. To give you an idea, the topics covered:

What is Competitive Analysis?, Keyword Research, Identifying the competition, competitive intelligence gathering and Competitive Analysis wrap up.

I always thought keyword research meant looking up Google keyword tool or any other, researching keywords in your niche, looking up a few well ranking sites in the same niche to see what they are doing and using those keywords.

Yes that’s the crux of it but what JT taught us to do was so much more.

The site I am working on is I used the keyword tool to pick up keywords that have more than 5000 but less than 100000 searches. I end up with 3 main keywords. I then picked the top ten sites for each keyword and entered their names in a spreadsheet. I created 3
spreadsheets for all three keywords.

I researched their alexa rank, google rank and SERP and noted them down. I also noted down the number of backlinks, the site’s urls, title, heading and description. It took considerable time to complete the research on 30 sites but what it helped me achieve was get a good insight into what the
competition is doing, what I can replicate and what I need to do to get a high SERP – SIMPLY, HOW TO BEAT THE COMPETITION. This is one step I know I am never going to compromise upon. I also bookmarked all the thirty sites in 3 different folders that I created in firefox. Additionally, it helped me see what the other sites are doing, how they are designed and laid out etc. Gave me quite a few ideas. An additional bonus that comes with all that research.

I then used and few other similar sites to research these 30 sites further – the keywords they are ranking for, where they are getting their traffing from etc.

Next was Phase 3 – SEO – Optimizing your site for Search Engine Results. This is the phase I have enjoyed the most.

I did a lot of reading. JT was also generous enough to send me a few good ebooks on the topic and I am still going through them.

I did know how to set up the site with the blog title and install the all in one seo plug in, however JT went over in detail in the lessons how to set up the plug in, the settings to use and why. I also learnt how to optimize my site content and use the keywords wisely, the importance of h1, h2 and h3

Through all of Phase 2 and 3 I also designed my site and have a halfway decent looking site. Feel free to take a look and comment. I would love to know what you think. Right now the content is spare but come back to visit. It’s the result of all my learning here.

Through all of this JT has always been there to provide support and answer questions.

I am now in Phase 4 and writing content. I agonize more and write less. But that’s an update for another day.

Talk soon.

– Anu

I’m using my interns to create an entire Online Marketing Course using the exact same principles and techniques I use with small business and corporate clients every day. If this sounds like something you’d be interested in, signup to my email list using the form below. I’m not going to spam you with crazy “magic bullet” and “list control” offers. I will only send you email every now and again about techniques and products I actually use (there’s a small handful), and later this year my Online Marketing Course when it’s available.