Microsoft AdCenter - A Low Cost Way to get Visitors to Your Blog?微软的AdCenter -低成本方式获得参观您的B log？

As I said in my last post - I use正如我在上一篇文章-我使用 www.GoDaddy.com for all of my web site hosting now.为我所有的网站现在主办。 Some may say that they are a ‘budget web host’, but I’ve been developing an designing web sites for 10 years now, and I have no problems with them at all.有些人可能会说，他们是'预算的网页主机' ，但我一直在开发一个设计网站的10年现在，我已经没有问题，他们在所有。 In fact they are one of the best web hosts I’ve ever had.事实上，他们是一个最好的网络主机我已经过。 I don’t know where else I would be able to host 50 sites with mySQL databases for just $14.99!我不知道别人，我将能够举办50场址与MySQL数据库的公正14.99美元！ One of the things I like is the unique set of tools they have available (like podcasting accounts)…and when I was doing some administration in my hosting control panel the other day I noticed an option to “use my $25 credit for opening up a new Microsoft AdCenter account”.一个我喜欢的事情是一套独特的工具，他们所拥有（如播客帐户） ...当我在做一些管理在我国主办的控制面板有一天我发现一个选项， “使用我的25美元贷款开辟了新的微软的AdCenter帐户“ 。

I recently opened up a Google adWords account due to some of the我最近开辟了一个谷歌AdWords帐户，由于一些 postings over at Sabahan.com about Gaman’s recent experiences with adWords张贴在Sabahan.com了约Gaman最近的经验与AdWords . 。 I haven’t started a campaign in adWords just yet, because I wasn’t sure I wanted to spend the money.我还没有开始的运动刚刚在AdWords然而，因为我不知道我想花这笔钱。 Something about MS AdCenter intrigued me though, probably because I thought that less people would be competing for keywords in this newer service than in google adWords.一些有关MS AdCenter的好奇我不过，也许是因为我认为少人将竞争中的关键字，这个新的服务比谷歌的AdWords 。 So I signed up for a free account and used my coupon code for a free $25 credit - why not?所以我注册了一个免费的帐户，并使用我的优惠券代码免费的25美元贷款-为什么不呢？

I found AdCenter very easy to use and intuitive.我发现的AdCenter非常易于使用和直观。 I setup a new campaign, and typed in some keywords I thought would work, and it came back with how many times those words were searched in the last month (very handy).设置一个新的广告系列，并输入一些关键字我以为会工作，并与回来多少次这些话被搜查上个月（非常方便） 。 It asked me for a maximum “per click” I would pay each time my ad was clicked - so I put in 5 cents.它问我最多“每次点击”我要每一次我的广告被点击-所以我在5美分。 I figured at this rate that I should get about 500 visits for my free $25.00 credit.我想以这种速度，我应该得到大约500名访问我的自由定价： 25.00美元信贷。 I have a joke web site我有一个笑话网站 Top Jokes首页笑话 that isn’t getting much activity just yet, so it was perfect for the test!这是没有得到公正的活动，所以这是完美的测试！

Out of the keywords I looked at, the phrase “funny stuff” seemed to get about 5,000 searches per month through the Microsoft Live search engine.从关键字我看了看，用“有趣的东西”似乎得到大约5000搜索每月通过微软的Live搜索引擎。 When I signed up - it said that MS Live gets about 99 million hits per month.当我签署了-它说，质谱现场获得约9 9万人次，每月。 I setup the campaign to end when my $25.00 was spent.设置运动结束时，我$ 25.00花费。 For some reason, I thought in my head that the money would be used up anywhere from 3 or 4 days to a week.出于某种原因，我想在我的头说，这笔资金将用来从任何地方最多3天或4天为一个星期。 I should’ve gotten the calculator out, because 5,000 searches is only about 166 per day, and even with a click through rate of 5% (which is very high), I would only get about 32 clicks per day visiting my site.我应该已经得到了计算器，因为5000的搜索量大约只有166个，每天，甚至以通过点击率为5 ％ （这是非常高的） ，我将只能得到大约32每天点击访问我的网站。

Now, normally this joke site only gets like a dozen visits per day.现在，通常这个笑话网站只得到像打每天的访问。 The first day of my ad campaign I only got like 3 clicks, but I did get like 25 visits to my site.第一天我的广告系列我只得到3次点击一样，但我没有得到像25访问我的网站。 The second day I got 7 clicks, but 50 visits to my site.第二天我7日点击量，但50访问我的网站。 The third day was about 12 clicks and 100 visits to my site.第三天约12个点击和100访问我的网站。 This is the fourth day of the campaign and we’ll probably surpass that.这是第四天的运动，我们可能会超过。 because I’ve already had about 150 visits.因为我已经有大约150名访问。

In the past, all my of site traffic (for all my sites) has always been purely organic.在过去，我所有的网站流量（为我所有的网站）一直是纯粹的有机。 I’ve never used paid advertising of any kind.我从未用过的付费广告的任何实物。 When I set this ad up, since I hadn’t done this before, it didn’t occur to me that the traditional rules of advertising totally apply in the online world in many ways.当我确定了这个广告，因为我没有这样做之前，它并没有出现我认为，传统规则的广告完全适用于网络世界在许多方面。

Let’s reflect for a minute here:让我们反映了一分钟的位置：

• The ad campaign started out slow, but every day the number of clicks have grown该广告开始缓慢，但每天的点击次数增加
• The number of paid clicks vs. the number of new visitors is nearly double数量与支付点击次数的新访问者数量是近一倍

On the web during the last so many years there has been much talk about “the long tail”.在网络上在过去的这么多年有很多谈“长尾巴” 。 I think that’s just a very old marketing concept rehashed for the web, but this is definitely the long tail at work.我认为这只是一个很旧的营销理念rehashed的网站，但这绝对是长长的尾巴在起作用。

• I’ve received 30 paid clicks, but 425 new visits to the site我已经收到了30点击次数支付，但425新的访问该网站
• I half a half dozen new rss subscribers (there were none)余一半6个新的RSS订阅（无）
• bsuite reports show new visitors arriving from email sent from our feedburner “email to a friend” links报告表明，新抵港的旅客发送的电子邮件从我们的feedburner “电子邮件给朋友”链接
• bsuite reports also show incoming searches from social sites like sphereIt and stumbleUpon bsuite报告还显示传入的搜索网站，如社会sphereIt和StumbleUpon公司

That is truly the long tail at work, and I’m now exited that my 500 paid clicks may turn into 1,500+ new visitors, new subscribers, and more “social” visitor activity.这是真正的长尾巴在工作，现在我离开，我的500支付点击可能变成1500 +新的访问者，新的用户，更多的“社会”的访客活动。 In addition there is the “name recognition” value of having an ad - even when people don’t click it.此外，还有是“知名度”的价值有一个广告-即使人不按它。 I don’t have the numbers (I wasn’ta marketing major), but it seems that I read years ago the average person has to see a billboard at least 3-4 times before they pay attention to what it says.我没有号码（我不是主要的营销） ，但似乎我读几年前的平均人看到一个广告牌至少3-4次才注意它说。 If that’s the case, someone may have to see the ad for my site 3-4 times before they click.如果是这种情况，有人可能已经看到广告我的网站3-4次之前，他们点击。

Exposure is good!曝光是好！ My latest report I just ran in AdCenter says I’ve had 806 impressions and 34 clicks.我的最新报告我刚才在跑的AdCenter说我已经806展示和34个点击。 Evertime someone sees your ad (whether they click or not) is a good thing. Evertime有人看到您的广告（无论点击与否）是一件好事。 I’ll post a follow up article once this campaign has finished to see if this trend (of the long tail) continues - and we’ll see what value I really got for my $25.00 credit!我会后的后续文章一旦这一运动已经完成，看看这一趋势（长尾巴）继续-我们会看到什么价值了我真的为我的$ 2 5.00信用！ So in this post we learned that my latest blogging mistake was not to use any paid promotion for my web sites.因此，在这个后，我们了解到我最新的博客错误是不使用任何支付晋升为我的网站。 I never would have dreamed I could have gotten this much activity for such a low price!我从来没有将梦想我能得到这么多的活动，如此低的价格！ If I’d just paid $25.00 - $50.00 per month who knows how many subscribers I could have by now!如果我只希望支付$ 25.00 -$ 5 0.00每月谁知道有多少用户我可以现在！