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关键字研究小抄| jtpratt的博客失误
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Keyword Research Cheat Sheet关键字研究小抄

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Please note: This page was originally written in English.请注意:此页中,原本在书面英语。

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Please note: This page was originally written in English.

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You will learn how to research the best keywords for your web site using this cheat sheet!将学习如何研究最佳的关键词为您的网站使用此小抄! Using good keywords helps get more visitors and make more money online .使用良好的关键字有助于获得更多的游客和赚更多的钱上网

When you use the best keywords for your niche or blog site当您使用最好的关键词为您的利基或博客网站 adsense pays better AdSense的自付更好 , affiliate programs pay more, and you get more traffic and rss subscribers.联盟计划付出更多,你会得到更多的流量和RSS订阅。 Knowing what your best keywords are is probably the most important thing in your entire site.知道什么您最好的关键词是可能是最重要的事,在您的整个网站。 You need to know what they are before you setup your blog, before you buy your domain name, and before you even write that first post.您需要知道他们在安装之前,请您的博客之前,您购买您的域名,即使您写的第一篇文章。 If you never thought about this before, don’t worry - you can always如果你从来没有想过这之前,不用担心-您可以随时 make your previous posts more profitable使您先前的文章更有利可图 ! But you’re going to wish you knew this from the very beginning!但你要去想你知道,这从一开始! Even the SEO experts are saying it, like Carrie Hill in her article “即使是徐专家的话说,像卡丽山在她的文章“ Keywords First - New Web Site Second关键词第一-新的网站第二 .

What Keywords are Most Important?什么样的关键字是最重要的?

Before we get started actually doing research for the best keywords, let’s drive the point home (again) about how important they are - and point out which keywords matter most .之前,我们开始其实是做研究,为最好的关键词,让的驱动点首页(再次)有关如何重要,他们是-,并指出哪些关键字最重要。 Maybe this will also give you some new ideas about where you should be using the best keywords .也许这也会给你一些新的思路在哪里你应该用最好的关键词

Keywords in a URL : 关键词在一个网址 This post at SEO Chat这个职位在徐聊天 shows that people weigh in both sides of this debate.由此可见,人们在权衡双方的这次辩论。 For the most part, successful bloggers still agree that keywords in a URL helps.在大多数情况下,成功的博客仍然同意,关键词在URL中有所帮助。 When I do google searches I see words in domain name highlighted all the time - so I see it working in action.当我这样做的Google搜寻我看到的话,在域名强调所有的时间-所以我看到它工作在行动上。 Some people believe that有些人认为, google favors keyword rich domains over MSN and Yahoo! Google的主张关键字丰富的网域超过MSN和雅虎! . Kalena talks about the kalena会谈有关 the importance of keywords in a URL的重要性,关键词在一个网址 , but reminds us that filenames (or permalinks) with a rediculous amount of words (like more than 6-8) are just a bad idea and poor planning. ,但提醒我们,文件名(或永久)与一个荒谬的金额的话(如超过6-8 )只不过是一个坏主意和规划欠佳。

HTML Title Tag : The post HTML标题标记 :邮政 HTML Title Tag Defines Your SEO Strategy HTML标题标记定义您的徐策略 and my last post和我的最后发表的帖子 10 ways to 10X Adsense Earnings 10种10倍的AdSense收益 completely illustrate how important this is.完全说明了如何重要,这是。

Meta description : The description of your web page in a search engine listing is taken from the 中继描述 :描述您的网页在搜索引擎上市所采取的是从 meta description tag中继描述标记 in web page html code.在网页的HTML代码。 Fortunately is you’re using blogging software or any modern content management system (CMS) you really don’t have to worry about that nowadays.值得庆幸的是您使用的博客软件或任何现代的内容管理系统( CMS ) ,你真的不用担心,今天约。 I use a Wordpress plugin使用wordpress插件 in my blog to use the first few sentences of my post or page in the meta description.在我的博客使用第一的几个句子我的职务或网页在中继描述。 If you don’t have a meta description tag - the search engines will just use the first 30-odd words of text on your page as the description for a search result.如果你没有一个中继描述标记-搜索引擎将使用最初的3 0多字的文字在您的网页上,作为描述一个搜索结果。 Your best best is to summarize every post or page by starting out with a synopsis at the top peppered with relevant keywords.您最好的最好是总结每一个岗位或网页,开始了一个故事大纲在顶部peppered与相关的关键字。

H1 and other html heading tags : Just like in a book, the index, chapter, or section titles are most important. H1和其他的HTML标题标签 :就像在一本书,该指数,章,或章节标题是最重要的。 In a web page they organize and structure the document - so keywords used in these headers are of more importance than in the content text itself.在网页中,他们组织和结构的文件-因此,关键词中使用的这些标题是更重要的,比在内容文本本身。

Image alt (attribute) tags : Within 图像备选(属性)标签 :内部 an image tag 1图像标记 is an “alt” attribute where you can specify some text.是一种“按Alt ”属性,您可以在指定的一些文字。 The text is supposed to be used to describe the image for people that can’t see it.案文应该是用来形容的形象,为人民不能看到它。 Search engines of course index alt text for images because it’sa description.搜索引擎当然指数可选文字图像,因为它描述。 Too many keywords is spammy, just enough is good SEO.太多的关键词是垃圾,刚好够是好的,徐。 One thing I can tell you for sure is that good image alt keywords are like gold for things like google images.一件事,我可以告诉你,为肯定的是,良好的形象按Alt关键字如黄金的事情,像Google的图片。 You would be surprised how many new visitors you can get from google images with lots of good descriptions.你会感到十分惊讶多少新的旅客可以从Google的图像有很多很好的说明。

Keyword Density : Keyword density is the different between quality content and spam. 关键字密度 :关键字的密度是不同之间的高质量的内容和垃圾邮件。 The search crawlers are getting smarter by the day.搜索的抓取工具变得更聪明了由天。 If your content is keyword this, keyword that, keyword(s), keyworded, keywording, keyword keyword - the crawler will probably pickup pretty quick that you’re a keyword spammer .如果您的内容,这是关键字,关键字,关键字( s )款, keyworded ,关键字,关键字关键字-抓取工具可能会回升相当快速,您的关键字垃圾邮件发送者。 You could even do this by accident.你甚至可以做到这一点意外。 Peter Faber writes about keyword density彼得的Faber写关于关键字密度 and in the end his advice is not to worry too much about it - write as if it were a natural conversation.并在结束他的意见是不用担心太多-写好像它是一种自然的交谈。 I digress, make sure your content reads like natural conversation (with relevant keywords). i偏离,请确保您的内容,读起来就像自然会话(与相关的关键字) 。 It should be obvious if you’re getting spammy.应该很明显如果您收到垃圾。 If you want to check your home page or other posts for keyword density, you can use the free如果您想要检查您的首页或其他职位的关键字密度,你可以使用免费的 Webjectives Keyword Density Analyzer webjectives关键字密度分析仪 .

How to Research Relevant Keywords?如何研究相关的关键字?

That’sa great question! that'sa很大的问题! There are some decisions to be made.也有一些作出的决定。 The first is why people will search for your site in the first place?首先是为什么人们会搜寻您的网站摆在首位? And I don’t mean trickery either - like you want people searching for grief counseling to find your search listing for prozac pills.我不等于弄虚作假或者-像你想让人们寻找悲伤辅导,以查找您的搜索上市百忧解丸。 Again I’ll use this site as an example.我再次将使用此网站作为一个例子。 My main keyword phrases is of course “blogging mistakes”.我的主要的关键字词组,当然是“博客的错误” 。 I expect people to find my blog in phrases including keywords like “blogging tips” and “blogging help” or “wordpress hacks”.我期望的人找到我的博客在词组包括关键字如“博客的秘诀”和“博客帮助”或“在WordPress骇客” 。 But there could be other keywords I haven’t thought of yet that are just as relevant.但可能会有其他的关键字,我没有想到的,但是,正如有关。 How do I find them, and find out how many people search for what keywords ?我要如何找到他们,并找出究竟有多少人寻求什么样的关键字

Keyword Research Help Guide关键字研究帮助指南

Many of the old free keyword research tools previously available are no longer online.许多旧免费关键字研究工具,以前提供的不再是在线。 Many pieces of software (http://www.goodkeywords.com) and web sites relied on the Overture engine to provide keyword data (for free).许多件软件( http://www.goodkeywords.com )及网站的依赖于Overture的引擎提供的关键字资料(免费) 。 Since purchased by Yahoo!自购买由Yahoo ! public access to that server has been shut down apparently - probably to favor their own Sponsored Search options.公众查阅到该服务器已经关闭,显然-可能有利于他们自己主办的搜索选项。 goRank still has a gorank仍然有 free related keywords lookup tool 免费相关的关键字查询工具 that works great.工程的伟大。 I typed in the keyword phrase “blogging help” and got this nice list of related keywords: i输入的关键字词组“博客帮助” ,并得到这个不错的名单相关的关键字:

相关的关键字,例如 Finding the right keywords at first is a bit like brainstorming.寻找合适的关键字首先是有点像集思广益。 You write down suggestions that you find from research.你的建议写下来,您觉得从研究。 From this list I like the keywords guide, faq, tips, tutorials, and maybe manual.从这个名单上我喜欢的关键字为指导,常见问题解答,提示,指南,也许手册。 I’m going to save these words for later.我要去保存这些话后。 Try the尝试 free keyword discovery tool by Trellian免费关键字发现的工具, trellian to get some great ideas.得到一些伟大的想法。 It not only gives you some great suggestions, but you the amount of searches performed too.它不仅提供给您一些伟大的建议,但您的数额执行的搜索过。 It doesn’t show you how many from which search engine, but it seems pretty accurate (as an aggregate).这并不表明你有多少,从哪个搜索引擎,但似乎相当准确的(作为一个总结) 。 Next I’m going to visit the明年我要去访问 Google Adwords Keyword Tool Google AdWords关键字工具 . I’m going to type in “blogging help” for descriptive words or phrases and I get some good data.我要去类型,在“博客帮助”的描述性的词或句子,我得到一些良好的数据。 The nice thing about this tool is the fact that it “kind of” shows competition just like it “kind of” shows how much it’s searched.尼斯的事有关此工具是事实,即它“种”表明,竞争,就像它“种”显示多少的搜查。 I just go by the little bar graph.我刚才去小条形图。 The keywords that look best here are blog tutorial, blog help, blog tips, and wordpress help.关键字,看看这里有最好的博客补习,博客帮助,博客小费,以及在WordPress的帮助。 I also checked out the我也签出该 WordTracker Free Keyword Tool wordtracker免费关键字工具 and got some quick ideas.并得到一些快速的想法。 Now I visit the我现在访问 MSN Keyword Forecast Tool 关键字预测的MSN工具 . I think this free keyword impression count tool is great, but unfortunately you can only input 4 single keywords at once.我觉得这免费关键字的印象计数的工具,是伟大的,但很可惜,你只能输入4个单关键字。

关键字的MSN的印象,预测工具

This is the easiest and quickest way I know of to find out what kind of activity certain keywords have.这是最简单和最快捷的方式据我所知,找出什么样的活动,某些关键字。 The keyword phrases I searched for “wordpress help” and “blog help” only get a couple hundreds searches per month according to MSN.该关键字词组,我搜索“的WordPress帮助”和“博客帮助”只得到一对夫妇数百个搜索,每月根据的MSN 。 For the google number I would times it x4 for a good guestimate.为Google号码I would时候, x4一个良好的guestimate 。 So between just google, Yahoo!, and MSN my two keyword phrases might get 3,000+ impressions a month.所以刚才之间的Google ,雅虎,和MSN我的两个关键字词组可能获得3000 +展示一个月。 Want to see how many searches something really popular gets?想看看有多少搜索一些真正受欢迎的得到呢? Type in something like “iPod” or “Webkinz” and see what you get.类型在一些像“的iPod ”或“ webkinz ”的要求,看看您得到什么。

Have you ever wondered what keywords are searched for most everyday?你想过什么样的关键字是搜索的最日常的呢? That’s pretty easy to find too, but it’s all chopped up into different search engines and markets.这是相当容易找到过,但它的所有斩到不同的搜索引擎和市场。 I’m going to give some different options to try out - use the ones that give you the best results for your niche!我要提供一些不同的方案,来尝试-使用那些给您提供最好的结果,为您的利基!

Most Searched Keywords Lists最搜查关键词名单

Oh - and哦- Keyword Spy关键字间谍 has a free lookup to view your top 10 competitors for a keyword phrase - they get an honorable mention.有一个免费查询,以查看您的前10名的竞争对手一个关键字词组-他们得到光荣的一提。

So for I’ve shown you all the free ways to do keyword research that I know of because I’ve been blogging on a dime for years.因此,我已经表明,大家都免费方式做关键字研究 ,据我所知,因为我一直在博客上一毛钱,为年。 Sometimes you really need a paid tool to get you the best information for a project you’re working on.有时,你真的需要一个支付工具,让您的最佳信息,为一个项目,您的工作。 There are two place that I know of that have the best keyword research material.有两个地方,据我所知,有最好的关键字的研究材料。

Wordze has a free keyword research video wordze有一个免费关键字研究视频 that’s only 5 minutes long and shows you first hand how their tool works.这是只有5分钟长,表明你的第一手资料如何,他们的工具工程。 Check it out to see if you think this tool is worth paying for on a daily or monthly basis.瞧瞧吧,看看,如果你认为这个工具是值得付出代价是每天或每月的基础上。 It all depends on how valuable having the right keywords is to your blog or project.这一切取决于如何宝贵的具有正确的关键字是您的博客或项目。

The second place is第二位是 WordTracker.com wordtracker.com . I have used this service before and I’m going to show it to you first hand right now.我使用这项服务之前,和我要去向您显示该第一手资料的权利。 They have a paid version (which I’ve subscribed to) and a free version.他们有一个支付的版本(我已订阅)和一个免费版本。 Actually - you can use the free trial over, and over, and over again.其实-您可以使用免费试用,并超过,而超过一次。 The difference between free and pro is that free has results from MSN, but Pro has those and results from Google and Yahoo!区别自由和亲是免费的结果已经从MSN ,但亲已那些和结果由Google和Yahoo ! too.也。 You also get a limited number of top keywords (just 15 instead of 300) - but it gives you free help and an idea of what you would get if you subscribed to WordTracker.您也可以得到数量有限的,间接的(只有15而不是300 ) -但它为您提供免费的帮助和一的想法是什么,你会得到如果您订阅w ordtracker。 Here’s my example of searching for related keyword for “blogging help”:在此,我的例子,搜索相关的关键字为“博客帮助” :

例如wordtracker搜索

I selected two suggested related keywords on the left “blog tips” and “blog help” and put them in my keyword basket on the right. i选定的两个建议,相关的关键字在左边“博客的秘诀”和“博客帮助” ,并把它们在我的关键字篮子上的权利。 Then I moved on to the next step:然后我提出对以进行下一个步骤:

最好的MSN搜索的条款在wordtracker

Wow, look at that data.哇,看看这些数据。 My keyword phrases only get a couple dozen searches per month and I’m competing with million of web sites for those terms.我的关键字词组,只能得到一对夫妇十搜查每月和我竞争万的网站为这些条款。 You know what this tells me?你知道什么,这告诉我? Based on my earlier search in the free tools I know that these two terms get thousands of hits per month - it would just appear that (according to Wordtracker) not a lot of people search for them on MSN.基于对我刚才的搜索,在免费工具,我知道这两个名词让成千上万的点击率,每月-它只是似乎(据w ordtracker)不会有很多人搜寻他们在M SN上。 If I want to know how many people search for these terms in Yahoo!如果我想知道有多少人搜寻这些条款在Yahoo ! and Google -和Google - You need to signup for the Paid version of WordTracker您需要注册为付费版本的wordtracker . Only you can decide if this is worth paying for or not.只有您才能够决定,如果这是值得付出的或不为。 If you have just a blog, maybe all you need is a month long subscription to do research with.如果你刚才的博客,或许您所需要的是一个月之久的订阅做研究。 But if you own niche web sites and are interested in building monthly income online - I don’t see how you could be without it.但如果你自己的利基网站和有兴趣的建设,每月收入在线-我看不出你如何能没有它。

Keyword Research from the Experts关键字研究从专家

I mentioned Google Trends earlier, but Affiliate Marketing’s Cash Cow has a great post on我所说的Google趋势较早,但联属网络营销的现金奶牛具有强大的后对 Cashing in on Google’s Hot Trends在兑现对Google的热点趋势 . It explains how you can find a hot trend, a product associated with it, and cash in on traffic for hot keywords being used everyday.它说明如何,您可以找到一个热点的趋势,一个产品与它关联,并在对现金流量的热点关键词被用于日常生活。 The Cash Cow also has a post现金奶牛也有一个职位 about making a killer list of keywords约作出了杀手的关键字清单 , which shows how to use the free google adwords tool to find all kinds of keywords to make your niche profitable. ,这显示了如何使用免费的Google AdWords工具,就可以找到所有种关键词,使您的利基有利可图。

I will add more to this keyword research help page as I get it.我会添加更多的关键字 ,这研究的帮助页,正如我得到它。 Are you successful online and do you have a tip to add to this page?你是成功的在线和你是否有提示添加到这个网页? Please, comment now or feel free to请评论现在还是觉得可以自由 Contact Me与我联系 ! Have a question?有一个问题? Just leave a comment below!刚刚离开的评论下面!

*Disclosure: This page took more than 6 hours to author and research. *披露:此网页了600多小时,作者和研究。 The links to the paid keyword research tools such as WordZe and WordTracker and affiliate links.链接到付费关键字研究工具,如wordze和wordtracker和附属的联系。 If you decide these tools are for you - I would greatly appreciate you purchasing them through the links on this page.如果您决定这些工具是为您-我会非常感谢你购买他们透过此网页的连结。 The small commission earned would help defray our costs and encourage me to write even more resource pages and articles like this for you for FREE!小委员会所赚取的将帮助支付我们的费用,并鼓励我写,更资源的页面和文章,像这样为您免费的!

If you learned something about keyword research today - please show your appreciation by Digging or Stumbling this page! 如果您了解一些有关的关键字研究今天-请出示您的赞赏挖掘或绊脚石此页! = ) 〜

*Update* One last item…..I found another FREE tool to use after your site is optimized, and it will check your site’s pagerank in the major 3 search engines for combinations of keywords. *更新*最后一个项目… ..我发现另一种免费工具,使用后,您的网站是优化,并且会检查您的网站的PageRank在主要的3搜索引擎为组合关键字。 You can’t save your projects with the free version (you have to buy PRO), but it does work well, and free is free!你不能保存您的项目与免费版本(你有购买专业) ,但它确实运作良好,和自由是免费的! You can find the你可以找到 RankTracker Free Version here ranktracker免费版本在这里 .