If you use Adsense on your web site, are you targeting the appropriate content to get the ads displayed that you want?

I am astounded sometimes by people that say that they can’t make any money with google Adsense.  If you get as little as 50-100 pageviews per day you can make money with Adsense!  The problem is, you have to learn how to display ads that are relevant – so people will click on them!

I have a client right now that I built an resource site for, to be used for a particular market.  Let’s say it’s “electronic gadgets”.  If he installs some adsense ads and his main site keywords revolved around electronics terms – the ads displayed could vary wildly from pages, to posts, to categories, and tags.

Here’s an example, the home page targets “gadget reviews”, but there’s one whole page devoted to “DVR’s” (digital video recorders).  If the adsense ads displayed for that page are for gadget reviews, they might not get many clicks.  But if they’re ads specifically “DVR’s” – the odds of getting clicked go up about 1,000%!

Believe it or not, you can target sections of a page and tell google adsense to use just that section for keywords to generate adsense ads, and to ignore everything else.

<!– google_ad_section_start –>

content you want to suggest ads from

<!– google_ad_section_end –>

If you’d prefer, you can also tell it to “ignore” sections that might be throwing off the ads:

<!– google_ad_section_start(weight=ignore) –>

content you want adsense to ignore

<!– google_ad_section_end –>

For my clients site, we wanted the adsense ads to reflect the post/page title and it’s content – ignoring the sidebar, header, and footer.  So we placed that code around “the loop”.  Of course, you’re going to need enough content to actually spawn some ads from adsense (and not get public service announcements), but you should have good original content on all your pages already anyway!