How to Perform Keyword Research Day #2: Keyword Discovery如何执行关键字研究天＃ 2 ：关键字发现

Today you’ll learn how to perform keyword research while I review Trellian “Keyword Discovery” tool. 今天，您将了解如何执行关键字的研究虽然我检讨trellian “关键字发现”的工具。 There are many free and paid ways to do “keyword research” online, and Trellian’s service is one of the major paid services available. 有很多免费和付费的方法可以做到“关键字研究”在线，并trellian的服务是其中一个主要提供有偿服务。

This is the third installment in the new series 这是第三分期付款在新系列 How to Build Income Online 如何建立收入在线 . 。

I won’t go on and on as much as I did yesterday about why Keyword Research is so important - but it’s worth stating again…我不会去，并就高达正如我昨天为什么关键字研究是如此重要-但它的价值，说明再次…

There are 3 main reasons to do “Keyword Research” : 有3个主要的原因做“关键字研究” ：

• Which keywords are best to use? 哪一个关键字是最有效地利用呢？
• How much traffic do they get? 多少流量，做他们得到呢？
• How much competition do I have? 有多大的竞争，我有？

There was a comment left on the initial post in this series this morning basically saying - “will you get traffic just by posting everyday, I didn’t get much at first, but now that I do keyword research it’s increased dramatically…”.有评论留在初始张贴在这一系列今天上午，基本上说-“你会得到交通刚刚张贴每天，我并没有获得多少在第一，但现在我做关键字研究它的急剧增加… … ” 。 Of course!当然！ The first post was just to get people used to the fact that you have to post all the time and build income “post by post”.首个帖子只是让人们用事实，即你必须张贴所有的时间和建立收入“后，由邮政” 。 Through each and every post in this series you should get better and more experienced on how to expertly craft those posts into search magnets that draw traffic to your site.通过每一个职位，这一连串你应该得到更好和更有经验的就如何expertly工艺这些职位搜索到磁铁吸引您网站的流量。 That’s the goal because traffic说的目标，因为交通 $$, but merely posting is the beginning.元元，而仅仅是张贴的开始。

So, we’re on Keyword Research Day #2 and I’m going to show you how to use the因此，我们正在对关键字研究天＃ 2和我要告诉您如何使用 Keyword Discovery关键字发现 tool.工具。 There are two version to this tool - one is free and one is paid.有两个版本，此工具-一个是免费的而且一个是支付。 You need to register for a free account to use the free one (no credit card required here).你需要注册一个免费帐户，以使用免费的1 （没有信用卡需要在这里） 。

Click the banner above to get a Free Trial account at Keyword Discovery for keyword research so you can follow along (*again - no credit card required).按上述旗帜，以取得免费的试用版帐户关键字发现为关键字的研究，使您可以按照沿（ *再次-没有信用卡所需的） 。

Keyword Discovery has some unique options for keyword research.关键字发现有一些独特的选择关键字研究。 In addition they claim to have 36 billion unique search terms where WordTracker has 300 million.此外，他们声称拥有三百六十亿独特的搜索字词那里wordtracker有3.0亿。 They also have keyword data in other languages, like Spanish, Dutch, and Polish.他们也有关键字数据在其他语言一样，西班牙语，荷兰语和波兰语。 Their paid service is more per month than WordTracker, but has more features - like a keyword density tool so you can harvest the keywords competitors use on their web sites.他们的付费服务，更每月超过wordtracker ，但有更多的功能-就像一个关键字密度的工具，让您可以收获的关键字竞争对手使用在其网站上。 Let’s get started…让我们开始吧…

Starting a search for keywords is easy.开始搜索关键字是容易的。 The first thing you notice are the numerous options that are available.第一件事，您会发现是无数的可用选项。 You can search the “global premium database” for keywords, but you can also search various countries and markets.您可以搜索“全球溢价数据库”为关键字，但您也可以搜索各个国家和市场。 Also note that the bottom you can search eBay, news and shopping databases - and not pictured, the last two are specifically Google or Yahoo data.还注意到，底部您可以搜索易趣，新闻和购物的数据库-而不是合照，过去两年，特别G oogle或Y ahoo的数据。 You can also choose thesaurus, including plurals, phrase match, historical, and more right off the bat.您也可以选择词库，包括复数，词组匹配，历史和更多的权利小康蝙蝠。 Keyword Discovery seems to have all the options baked into one easy to use interface, whereas with WordTracker yesterday - you can see they have theirs spread over various screens and tools.关键字发现似乎有所有可供选择的烤到一个易于使用的界面，而与wordtracker昨日-你可以看到他们有他们的蔓延，各种屏幕和工具。 There are also options here to the right for “spell” (misspelling search), “related”, and “fuzzy”.也有选择在这里的权利“拼写” （拼写搜索） ， “相关” ，和“模糊” 。 I’m going to do a search for “hard drive” just like yesterday.我会做的搜索“硬盘驱动器” ，就像昨天。

The numbers seem be higher and I seem to have some clearer options with Keyword Discovery vs. WordTracker.数字似乎更高，我似乎有一些明确的选择与关键字的发现与wordtracker 。 I have keywords I expected like laptop hard drive and external hard drive (second on the list today), but I also got unexpected results like “dell c 600 hard drive” and “500gb external hard drive”.我有关键词我预想的一样，笔记本电脑硬盘驱动器和外部硬盘驱动器（第二名单上的今天） ，但我也有意想不到的结果一样， “戴尔c 600硬盘驱动器”和“的500 GB的外部硬盘驱动器” 。 I want to dig deeper in these results if I can.我想深入，在这些结果，如果我可以。

In the images above I clicked on the chart icon to the right of “dell c 600 hard drive” - and look at the results.在图像上面我点击了图右边的图标表示： “戴尔c 600硬盘驱动器” -看看结果。 It shows that the dell c 600 hard drive phrase has really only been searched for in the last month.它表明，戴尔c 600硬盘驱动器词组真的只有被搜查，在过去一个月中。 Is it a trend that will continue?是一个趋势将继续下去？ Who knows, but I’m more interested in keywords that always get traffic.谁知道，但我更感兴趣的关键词，始终得到交通。 I want to dig deeper on the keyword “external hard drive”.我想深入对关键字“外部硬盘驱动器” 。

The graphic above is the results I get after clicking on the chart “trends” icon beside the “external hard drive” result.图形以上是我得到的结果后，点击该图“趋势”图标旁边的“外部硬盘驱动器”的结果。 It looks like searches for this are increasing, which they should be as external hard drives are getting bigger, and cheaper every month.它看起来像搜查，这是由于越来越多，它们应为外接式硬盘是越来越大，和更便宜的每一个月。

Now, I clicked on the “market share” button at the bottom and now I see how the search traffic is split for “external hard drive” across google and Yahoo!现在，我点击了“市场份额”按钮，在底部和现在，我看看如何搜寻流量是分裂为“外部硬盘驱动器”一刀切Google和Yahoo ！ Looks like the traffic from Ask and MSN for that keyword phrase are almost non-existant.看起来像交通，从要求和MSN为关键字词组几乎是不存在的。 One more thing I can do is actually click on the term “external hard drive” to get related keyword phrases that include that phrase:还有一点我可以做的其实是按一下而言， “外部硬盘驱动器” ，以取得相关的关键字词组，包括那句话：

This is great, because I can see if related terms get as much traffic and if I should consider them as well.这是伟大的，因为我可以看到，如果相关的条款得到多的交通及如果我应考虑他们以及。 It also gives me hundreds of ideas for future posts and articles.它也让我有数以百计的想法，为将来的帖子和文章。 So far we’ve just looked at raw traffic information (a bit more in depth that with WordTracker).直至目前为止，我们已经只是看着原材料交通信息（ 1位进行更深入的，随着wordtracker ） 。 At the bottom of the keyword search results are additional options.在底部的关键字搜寻结果是额外的选项。

These icons are options, the trash can is “delete from project”, the chart is “analyze results”, the next one is “export results”, the binoculars are “search and replace”, and the last icon is “search DNS”.这些图标选项，垃圾桶，可以是“删除项目” ，该图是“分析结果” ，下一个“出口的结果” ，该望远镜是“搜索和替换” ，最后的图标是“搜索的DNS ” 。 I’m going to “analyze results”.我要去“分析结果” 。

Now we get some competitive analysis information like we did yesterday in WordTracker.现在，我们得到一些竞争力分析的资料，就像我们昨天在wordtracker 。 In this chart we get KEI information (see yesterday’s lesson for explanation), but it doesn’t appear for all results.在这个图表我们得到的信息基（见昨日的教训说明） ，但这并不出现在所有的结果。 It appears the ones you see KEI for are ones somebody else recently ran, and now it’s cached.看来，那些你看基为都是别人最近然，而现在的快取。 If you want KEI for certains ones you have to check the box to the left and click the “analyze” button at the bottom of the page.如果您想要箕为某些个案，你必须检查左侧的框，并点击“分析”按钮，在页面底部。

I clicked all the missing results and clicked “analyze” to load them all in the graphic above.我点击所有失踪的结果，并点击“分析”载入他们都在图形以上。 Now I have the data I need.现在，我有我需要的数据。 The only thing you don’t see on this screen is an extra column that was too big for me to include to the right “predicted daily”.唯一的事，您没有看到在此屏幕上是一个额外的栏位，这是太大，我包括到正确的“预言日报” 。 I think out of this list if I was going to start up a brand new site based on this info my keywords would be “external hard drive”.我想走出这个名单如果我是即将开始了一个全新的网站在此基础上我的关键字信息将是“外部硬盘驱动器” 。 I know the KEI is very low and there’sa lot of competition, but there are so many options for categories, sub-pages, articles, and posts.据我所知，箕是非常低的，并有很多的竞争，但有这么多的选择，分类，分网页，文章和帖子。 In the column you can’t see “external hard drive” gets 480 searches per day - that sounds pretty good to me.在该栏您无法看到“外部硬盘驱动器”大干480搜索每天-这听起来不错，给我。 Especially since most people searching for that term are definitely shopping.特别是由于大多数人都寻找这一术语，肯定是购物。

Now I’m going to do some other types of searches using the keyword phrase I picked “external hard drive”.现在我会做一些其他类型的搜索使用的关键字词组我挑选的“外部硬盘驱动器” 。 Next I do a spelling search on this keyword phrase:接下来，我做一个拼写搜索关于这个关键字词组：

It looks like at least 3 variations of that phrase are getting some sigificant searches every month.看来，至少有3变化的这句话得到了一些sigificant搜索每个月都有。 If I use those in posts and artices I should attract additional traffic.如果我使用那些在职位和artices我要吸引更多的交通。

Next I do a “related” results check for “external hard drive”, and while not the most significant - I do get a list of related terms that might be good in my site.接下来，我做了“相关”检查结果为“外部硬盘驱动器” ，虽然不是最重要的-我得到的名单有关的条款可能会好于我的网站。

Now, I’m going to do something that I’ve only seen (so far) in the Keyword Discovery tool.现在，我要做点事，我只看到了（到目前为止）在关键字发现的工具。 I’m going to take the phrase “external hard drive” and use the “search DNS” option.我要采取“外部硬盘驱动器”和使用“搜索的DNS ”选项。 What what this does:什么是什么，但这：

This search takes your keyword phrase, in this case “external hard drive”, and lookes for domain name options and tells you if they’re available or not.此搜索需要您的关键字词组，在这种情况下“外部硬盘驱动器” ，并lookes域名选项，并告诉你，如果他们有空或没有。 It tells you if they are available, registered, or for sale.它会告诉您如果他们是可用的，注册，或出售。 I think that’s an awesome time saver!我认为这是一个可怕节省时间！

There are several competitors tools within Keyword Discovery.有几个竞争对手的工具关键字发现。 The first is the “X-Ref” tool.首先是为“ X -号”的工具。 Basically it does a keyword search like the first one we did, and then if you give it one URL it will figure out how many keywords in your results match keywords on that page.基本上它关键字搜索一样，一是我们没有，然后如果你给它一个网址，将计算出有多少关键词在您的结果匹配关键字在该网页上。 It can only do this for one web page at a time.它只能这样做一个网页的时间。 So - I would have to do a google search for “external hard drive”, and then punch in one of the top URL’s to cross reference.所以-我会做一个G oogle搜索“外部硬盘驱动器” ，然后冲在最关心的问题之一网址的交叉参考。 The first results I got was for the PCMag Reviews and Price Comparison page for “hard drives”.第一我得到的结果是为pcmag评语及价格比较页的“硬盘驱动器” 。 That didn’t seem to work for some reason - so I did it for the second result at “newegg.com”.这似乎没有工作，出于某种原因-所以，我没有为第二次的结果，在“ n ewegg.com” 。

This is a very telling graph, because I did it on the #2 results for “external hard drive” - and they have 28 matches for the phrase “external hard drive”, and only 1 for “external hard drive case”.这是一个非常告诉图，因为我没有对＃ 2结果“的外部硬盘驱动器” -和他们有2 8场比赛为“外部硬盘驱动器” ，只有一为“外部硬盘驱动器的情况” 。 They don’t have any other keywords - and you can’t see it here but they only have “external hard drive” appearing once in keyword and once in meta description.他们没有任何其他关键字-你不能看到它在这里，但他们只有“外部硬盘驱动器”的出现，一旦在关键字，一旦在M eta描述。 None of the other phrases rank at all.没有任何其他的词组排名在所有。

This tells me (like I said), I have a pretty good chance at ranking for some of those other keyword phrases on specific posts and pages with different terms that include our main keyword phrase.这告诉我， （如我刚才所说） ，我有一个不错的机会，在排名的一些其他的关键字词组的具体职位，以及页面与不同的条款，包括我们的主要的关键字词组。

The last competitor search I’m going to do is the “keyword density” search.在过去的竞争对手搜索，我会做的是“关键字密度”搜索。 I used “www.newegg.com” since they are top competition for all hard drive related searches.我用“ www.newegg.com ” ，因为他们是最优秀的竞争，为所有硬盘驱动器相关的搜索。 This graph shows us the top 10 keywords they rank use on their homepage and where they appear (title, keywords, description, link, and heading).该图显示了我们的十大关键词，他们的排名上使用他们的网页，和在哪里出现， （标题，关键字，描述，链接，标题） 。 If I did some more google searches I could find where they rank for these phrases - but this is good info as it shows how they get their rankings and where they place their keywords.如果我做了一些更多的Google搜寻我可以找到他们的职级为这些词组-但是，这是一个好消息，因为它表明，他们如何得到他们的排名和他们的地方，其关键字。 Once I get my site up I can compare my URL with theirs to see how I’m doing.一旦让我的网站了，我可以比较，我的网址与他们要看看如何，我这样做。

The only other thing I should show you is the “industry keywords” tool in Keyword Discovery.只有其他的事我要告诉您，是“业关键词”的工具，在关键字的发现。 Let’s say I start with “computers”, and on the next screen click “hardware”, then “storage”, and then “hard drives”.让我们说，我开始与“电脑” ，并在下一屏幕上点击“硬件” ，然后“储存” ，然后“硬盘驱动器” 。

In this tool I can drill down through industry categories to get as close to my keyword phrase as I can (in this case “hard drive”).在这方面的工具，我可以透过演练，工业门类齐全，以获得尽可能接近我的关键字词组，因为我可以（在这种情况下“硬盘驱动器” ） 。 What I get is a list of “industry terms” for hard drives that I otherwise may not know - AND I get their search traffic.我得到的是一名单“行业术语”硬盘驱动器，否则，我可能不知道-我得到他们的搜寻流量。 In this graph I see that Maxtor, Seagate, and Western Digital are the top 3 industry terms (and manufacturers), and combined get more than 9,100 searchs per month.在这图我看到迈拓，希捷，西数是前3行业术语（和制造商） ，并结合获得更多，比9100 searchs每月。 That’s more than our main keyword phrase “external hard drive”.说的多，我们的主要关键字词组“外部硬盘驱动器” 。 With this information - if we use those 3 terms throughout our new site we can get 75% per more traffic per month.与这方面的资料-如果我们利用这些条款在整个3月我们的新网站，我们可以得到7 5％以上，每月的交通。

As you can see in today’s post, keyword research isn’t easy - but the data you retrieve may last a very long time.正如你可以看到，在今天的邮政，关键字研究是不容易的-但你的数据撷取去年五月一段很长的时间。 With just a small amount of data you can amass hundreds of keywords giving your fertilizer for posts and articles, keywords, descriptions, titles, products, and more.与刚才的少量数据，您可以聚集数百个关键字给您肥的职位和文章，关键字，说明，标题，产品和更多。 There are, as I said, many competitors online vying for your money to sell you online keyword research tools.还有，正如我刚才所说，很多竞争对手网上争夺你的钱出售给您在线关键字研究工具。 WordTracker and Trellian’s Keyword Discovery are the largest I know of. wordtracker和trellian的关键字发现是最大的，我知道的。 If you come across “Wordze” - that’s just Wordtracker in disguise, it’s the same data with a different front end.如果您碰到“ wordze ” -这只是w ordtracker变相的，它的同样的数据用不同的前端。 There are several niche tools for keyword research but none I’ve found as broad as these two.有几个合适的工具，关键字研究，但没有我发现广泛这两。

If you’re going to start a site, blog, niche store, or build an online business keyword research will give you the data you need to be more informed about traffic and the competition - and in the end be more profitable.如果您要开始一个网站，博客，利基商店，或是建立一个在线商务关键字研究会给你的数据，你需要更多地了解交通及竞争-并在年底更有利可图。 You can’t build a business on little or no research.你不能建立一个业务上很少或根本没有研究。 Tomorrow I’ll cover free keyword research tools - and you can weigh how they work versus paying a monthly fee for a service like WordTracker or Keyword Discovery.明天我将涵盖免费关键字研究工具-你可以权衡如何，他们的工作银两每月支付费用为服务一样， w ordtracker或关键字的发现。

Tags:标签： keyword research关键字研究