How to Perform Keyword Research Day #1: WordTracker如何执行关键字研究日＃ 1 ： WordTracker

Do you understand that “keyword search” is the foundation of your online business? 你明白， “关键字搜索”的基础是你的在线业务？ In my “WordTracker Review” I will show you how to get started and what tools you can try for free - and why they are important to building income online… 我在“ WordTracker回顾”我会向你展示如何开始使用什么工具，您可以尝试免费-为什么他们是很重要的收入建立网上. ..

This is the second installment in the new series 这是第二个分期付款的新系列 How to Build Income Online 如何建立网上收入 . 。

My first post in this series was structured purposely to get you thinking about writing about things you know about.我的第一篇文章在这一系列的结构故意让你思考写的东西你知道。 This is helpful on many different levels.这是有益的许多不同的层次。 Writing about things you are experienced in helps you to come up with new ideas, it helps keep you focused, it keeps you interested - and it makes it easier when it comes time to research.写作的事你都是经验丰富的在帮助你拿出新的想法，它有助于让你的重点，它使你感兴趣的-它更容易时候的时间进行研究。

Let me give you an example.让我给你一个例子。 If your niche is knives and swords, and you collect knives and swords (and have for years) - you will already know the names, the brands, the types, some history, the merchants, the ins and outs of buying, how to store, how to sell, and more.如果您的利基是刀和剑，你收集刀和剑（和多年来） -你已经知道名称，品牌，类型，其中有些历史上，商人，在里里外外购买，如何储存，如何出售等。 You probably have an automatic years worth of articles and posts in your head.您可能有一个自动几年价值的文章和帖子在你的脑袋。 But let’s say instead that your niche is air purifiers.但是让我们说，不是你的利基是空气净化器。 You have to research the brands and models, reasons to buy, health benefits, prices, merchants, aftermarket, and more.你必须研究的品牌和型号，购买的原因，保健福利，价格，商家，售后服务，等等。

My advice to you will always be to write about what you know, because you will always make more money at it.我的建议是你将永远是写什么你也知道，因为你将永远赚更多的钱它。 It will also make it easier to perform keyword research.它也更容易进行关键字研究。 Now that you understand that you can build income one post at a time you have to do some research around the best ways to approach it.现在，你明白，你可以建立一个职位的收入在一个时间你必须做一些研究的最佳方式来处理它。

There are 3 main reasons to do “Keyword Research” : 有3个主要理由这样做“关键字研究” ：

• Which keywords are best to use? 哪些关键字最有效地使用？
• How much traffic do they get? 多少流量，他们呢？
• How much competition do I have? 有多少我要竞争呢？

“Keyword Research” may be the most important thing you ever do if you want to build a business online. “关键字研究”可能是最重要的事情你做如果你想建立一个在线商务。 It’s probably the most overlooked, most mis-understood, underestimated part of the process.这也许是最忽视，最错误的理解，低估了这一进程的一部分。 If you wonder why there are a select few individuals making a killing online (compared to the hundreds of thousands trying) - ask yourself what kind of research you’ve done to ensure a solid foundation.如果你想知道为什么有少数人选择一个杀害在线（相比，几十万尝试） -问问自己，什么样的研究您完成，确保了坚实的基础。

It’s not only the online world that does this.这不仅是网络世界，它这一点。 I can drive up and down main street in my town and see all kinds of small businesses that closed within the first 18 months.我可以驱动向上和向下的主要街道，我看到城镇和各类小企业在关闭前18个月。 I’ll bet money that 95% (or more) did absolutely no market research whatsoever before opening.我敢打赌钱， 95 ％ （或以上）也绝对没有什么市场调研开放之前。 They didn’t know their target customer, the local traffic, the local economy, or anything about how to attract, cater to, retain, and build an increasing customer base.他们不知道他们的目标客户，当地的交通，地方经济，或任何有关如何吸引，迎合，保留，并建立客户群越来越多。 I’ve only seen one local small business (out of maybe 20) do exceedingly well, so well in fact they are expanding within the first 2 years of business.我只看到一个当地小企业（出也许20 ）这样做非常好，这么好，但他们实际上正在扩大的第一个2年的业务。

I know the family that owns that business - and they have money.我知道家庭，拥有企业-他们钱。 They also own a construction business.他们还拥有一个建筑业务。 The combination of the two made their business uber-successful for two reasons.在两者的结合使他们的商业超级成功的原因有两个。 Before they opened they had money to do two things.在他们打开他们钱做两件事。 One was consult with experts within that industry about the market.其中之一是与专家协商，在该行业的市场。 The second was they used the family construction business to gut and renovate the business inside and out for next to nothing.第二个问题是他们用的是家庭业务建设和改造肠道企业内外的什么也不是。

I’ve explained this to get you to understand that you’re not going to start a business online with no money at all and be successful overnight.我已经解释，这让你明白，你不是要开办一个企业在网上没有钱，并在所有成功的。 You have to invest both time (and a little) money to get started.你必须投入的时间（和一个小）钱即可开始使用。 Let’s face it, you’re not an expert in this field - or you’d already be successful, wouldn’t you?让我们面对现实吧，你不是一个专家在这一领域-或者你已经是成功的，不会吧？ I run across people all the time who refuse to pay any money for research tools, because they don’t understand the value of it.我跑全国人民所有的时间谁拒绝支付任何金钱为研究工具，因为他们并不了解它的价值。 It’s an investment.这是一种投资。 A good online research tool gives you information you can’t get on your own, and you can use that information to make key decisions about your online business.一个很好的在线研究工具，让您的资料你不能让自己的，你可以利用这些信息作出关键性的决定您的在线业务。

You are lucky, because in the brick and mortar world - if you make bad business decisions you business can close, like all those I drive by every day.你是幸运的，因为在砖和迫击炮的世界-如果你做出错误的商业决定你的企业可以关闭，所有这些像我开车的每一天。 Online if you aren’t successful yet, so what?在线如果你没有成功，所以怎么办？ The only things you’re out is your time and web hosting fees and yearly domain renewal.唯一的事情你就是你的时间和网络托管费和每年域更新。 Hosting is cheap, it’s nothing like leasing a building.托管是便宜的，这是不一样的建筑物租赁。 You have no payroll, you’re probably the only employee, and there are no bills besides hosting.您还没有工资，你可能是唯一的雇员，也没有法案除了托管。 So basically - every day’sa new day for you.所以基本上-每d ay'sa新的一天你。 You could languish online unsuccessfully for years before figuring out what it takes to build online income.你可以在线失败煎熬的前搞清楚需要采取哪些措施来建立在线的收入。

If you are going to be successful online, today could be that day for you.如果你要获得成功在线，今天可能是你一天。 I’m not saying that you have to spend money on research tools to be successful online, but it helps, it’s quicker, it’s better information, and it’s money well spent.我不是说你把钱花在研究工具是成功的在线，但它可以帮助，它的速度，它的更好的信息，它的钱用得其所。 Unlike other blogs that “hype” you into buying crap you may or may not need through their affiliate links I will present to you your options and tell you exactly how I use them and what has worked for me.与其他博客说， “炒作” ，您购买垃圾你可能会或不会需要通过其下属的联系我会向你提出你的选择和准确告诉你我如何使用它们，什么适合我。 You will be able to “try before you buy” (and I encourage you to).您将可以“尝试之前，你买” （和我鼓励你们） 。 Yes, the links on this page are affilate links (where applicable) - and if you do sign up I do make a small commission.是的，链接在这页分公司联系（如适用） -如果你申请我不使一小部分的委托。 It’s not my intent to “trick” you into buying something so I can profit, I want you to learn from my mistakes - and if you choose to signup my commission is a small form of payment for giving you these free tutorials online.这不是我的意图“帽子戏法”你买的东西，这样我就可以盈利，我想让你了解我的错误-如果您选择注册我的佣金是一个小的付款方式，给你这些免费网上辅导。

Now that I’ve gone through a long-winded discussion about WHY to do keyword research, let’s check out some tools.现在，我已经经历了长篇大论的讨论为什么这样做关键字的研究，让我们检查了一些工具。 There are tons of companies vying for your business when it comes to online research, but there are only currently two contenders that I consider to be the biggest.有吨的企业争取您的业务是在网上研究，但目前只有两个竞争者，我认为是最大的。

The first is WordTracker.首先是WordTracker 。 I consider Wordtracker to be #1 in keyword research because of the sheer amount of data they have.我认为Wordtracker将＃ 1在关键字的研究，因为庞大的数据量他们。 If you click the banner above - you can signup up for free 7 day trial.如果您按一下上面的旗帜-您可以申请免费试用7天。 You have to give them a credit card number, but they have made it VERY easy to cancel before your 7 days are up.你必须给他们一个信用卡号码，但他们取得了很容易取消之前，您7天上涨。

The screen above is what you see the first time you login your free trial Wordtracker account.屏幕上方是你看到你第一次登录您免费试用Wordtracker帐户。 I’ve circled the link to cancel your trial at any time before the 7 days is up and you get billed for the first month.我已经盘旋的连结取消您的审讯前的任何时间是7天和你结算的第一个月。 So, you have nothing to worry about if you just want to check out Wordtracker for a week and then cancel without purchasing at all.所以，你有没有什么可担心的，如果你只是想查看Wordtracker了一个星期，然后取消，而无需购买所有。

In the top right of the green section is the “keyword researcher”.在右上方的绿色部分是“关键字研究员” 。 If I want to quickly get some basic keyword information or ideas this is a great place to go.如果我想尽快获得一些基本的关键字资讯或想法，这是一个很棒的地方去。 I’m going to try looking up they keywords “wireless hard drive” because that’sa post I was thinking about earlier this week.我要去尝试抬起头来，他们的关键字“无线硬盘驱动器”后，因为这是我思考本星期早些时候。

As you can see the number of people searching specifically for “wireless hard drive” are only 2 per month.正如你可以看到许多人搜索专门为“无线硬盘驱动器”的只有2元不等。 Related keywords are about the same.相关的关键字都差不多。 I’m going to try to give this search more “seed” keywords.我要努力让这个搜索更多“种子”的关键字。

Now we’re getting some real results.现在，我们得到一些实际的成果。 I have some great information to write a post with.我有一些伟大的资料，撰写文章的。 The keywords “hard drive” are searched 438 times per month.关键字“硬盘驱动器”是搜查438次，每月。 So are specific keyword phrases, like “external hard drive (407)”, “notebook hard drive (304)”, and “laptop hard drive (105)”.因此，一些具体的关键字词组，如“外部硬盘驱动器（ 407 ） ” ， “笔记本电脑硬盘（ 304 ） ”和“笔记本电脑硬盘驱动器（ 105 ） ” 。 I focus on these three things because they are physical products I can promote as an affiliate through eBay, Commission Junction, or Amazon easily.本人重点放在这三件事，因为他们身体的产品我可以促进作为一个子公司通过eBay ，联合委员会，或亚马逊容易。 What I could do is do further research on these words to find the most popular makers and models, but the searches are so low I probably don’t need to.什么我可以做的是做进一步研究这些话找到最流行的制造商和型号，但是搜索是如此之低，我可能并不需要。 This keyword search gave me other good information to go on that makes great fertilizer for post.这关键字搜索给了我其他良好的信息去，使大肥的职位。 People are searching for “hard drive data recovery (205)”, “format hard drive (134)”, and “hard drive recovery (199)”.人们正在寻找的“硬盘数据恢复服务（ 205 ） ” ， “格式的硬盘驱动器（ 134 ） ”和“硬盘驱动器回收（ 199 ） ” 。 I could also write a tutorial post about hard drive data recovery.我还可以写一补习后的硬盘数据恢复。 Then I could promote hard drive products or data recovery software or services.然后，我可以促进产品的硬盘驱动器或数据恢复软件或服务。 I could write 4 posts, one about formatting drives, one about data recovery, one about laptop hard drives, and one about external drives…all from this one bit of keyword research.我可以写4个员额，一个约格式驱动器，一个关于数据恢复，一对笔记本电脑的硬盘驱动器，和一个约外部驱动器...都来自这个位的关键字研究。

This is great info, but lets dig deeper.这是伟大的信息，但可以深入。 Click on the middle “evaluate” tab…按一下中间“评估”标签...

You next have the choice of which search engine evaluation data to use.您下次可以选择其中的搜索引擎评价数据使用。 I’m going to choose google, Yahoo!, and MSN…我要选择谷歌，雅虎和MSN ...

Once I click the “evaluate” button I get some telling information that I never would have gotten from a “free” keyword research tool.一旦我点击“评价”按钮，我要告诉一些信息，我从未想到会得到一个“自由”的关键字研究工具。

This screen takes the results we just saw and breaks them down against the search competition (per search engine) and assigns a “KEI score” for each one.此画面需要的结果，我们刚才看到，并打破了他们对搜索的竞争（每搜索引擎） ，并指定一个“研究所评分”的每一个。 What is KEI?什么是动能拦截器？ KEI is an acronym for “Keyword Effectiveness Index”.动能拦截器是一种简称为“关键字效果指数” 。 It’sa ranking system that weighs how popular a keyword is with the competition it has on the Internet.这是一个排名系统，体重受欢迎程度关键字的竞争已经在互联网上。 Supposedly the higher the score, the more profitable the keywords will be (because you have less competition).理应较高的评分，更有利可图的关键字将会（因为你少竞争） 。 I wouldn’t say that there is no merit to this score, but there are people who will dig through keyword results simply to find keyword phrases that have a KEI of 500+ thinking they are choosing highly profitable keywords.我不会说，没有任何值得这个评分，但有些人会挖谁通过关键字结果只是为了找到关键字词组，有一个研究所的500 +思考他们正在选择高利润的关键字。 This is especially popular among people with “niche stores”.这是特别受欢迎人民之间的“特殊商店” 。

My advice to you is this…do not spend all day searching for high KEI keywords, but be cognisant of keywords that aren’t worth pursuing.我的建议是给你这是...不要整天寻找高动能拦截器的关键字，但是要认识到的关键字，不值得追求的。 Look at the results above.看上面的结果。 The phrase “hard drive” has KEI of zero - and for good reason.短语“硬盘”的动能拦截器的零-和良好的原因。 The term is so generic and broad that there are millions of competitors for it in every search engine.这个词是如此的通用和广泛的，有数以百万计的竞争者，它在每一个搜索引擎。 But look at how dramatically it falls for notebook hard drive, format hard drive, laptop hard drive, etc. There may be competition, but you CAN succeed with a blog post, mini site, or niche site in those areas.但是，看看它属于显着的笔记本电脑硬盘，格式化硬盘驱动器，笔记本电脑硬盘驱动器等可能存在竞争，但您可以取得成功的博客后，迷你网站，或利基网站在这些领域。

I’ve shown you how I do quick searches, which can be done for anything from a blog post, to a niche site idea, a title, description, good keywords to use in blog comments or when link building, or in article marketing.我已经表明你怎么做快捷的搜索，它可以做任何一个博客后，以利基网站的想法，标题，说明，良好的关键字，使用博客的评论或建立链接时，或在营销文章。 All these things I’ll cover more in depth later in the series.所有这些事情我会覆盖更深入稍后系列。 If you’re using WordTracker for the first time and trying to get ideas for starting an entire online business, blog, or niche store - then go back to “home” in your WordTracker trial and do a “full search” (bottom right).如果您使用的是WordTracker首次并试图让思想开始整个在线业务，博客或利基商店-然后回到“家”在您的W ordTracker审判和执行“全面搜索” （右下） 。

In full search mode you just have to give a single keyword phrase you want to research.在充分搜索模式你必须给一个单一的关键字词组要研究。 In this example I used “hard drive” again to see what I would get.在这个例子中我用“硬盘”再看看我会得到。

Although I couldn’t show them all here, I got a list of suggested keywords a mile long.虽然我不能证明他们都在这里，我得到的名单显示关键字英里长。 I went through and picked out all the ones I thought were relevant.我的经历，并挑选了所有的我还以为是相关的。 The good thing about this list is - once again, I have a plethora of ideas now.好在这个名单是-再次，我有太多的想法了。 The list showed things I already had like hard drive, internal and external, but it also had acronyms like ATA, IDE, SATA, SCSI, HDD and more.该清单显示的东西，我已经想了硬盘驱动器，内部和外部，但它也有类似缩写ATA硬盘，是IDE ， SATA会的SCSI ，硬盘驱动器等。 These are things once again that I already knew since I am very knowledgable in hard drives, but may have not thought about as keywords.这些事情再次，我已经知道，因为我非常有见地的硬盘，但可能没有想过作为关键字。 And if this search were for something I knew nothing about like “central air conditioning” or something like that - this list would be littered with industry terms and words that I otherwise would have no way of finding out.如果这种搜索是为我一无所知，如“中央空调”或者类似的东西-这个清单将是充满了行业的条款和话，我本来没有办法找到了。 There is something to be said for experience - remember?有什么可说的经验-记得吗？

This list also has manufacturers names in it like Seagate, Western digital, and terms like data recovery, partition, and backup.这份名单也有制造商在它的名字一样，希捷，西部数位化，以及诸如数据恢复，分区和备份。 It also had terms I would not have thought of, like people searching for specific sizes of hard drives like “10GB” and “1TB”.它还规定，我不会想到，像人们寻找特定尺寸的硬盘驱动器，如“ 10GB的”和“ 1TB的” 。 It also had online sites listed like “newegg.com” - leading me to believe that the name of a web site might be a popular search term by itself.它也有网站列出，如“ newegg.com ” -领导我相信，这个名字的网站可能是一种流行的搜索字词本身。 So I chose all the words I thought were relevant and clicked to go to “step 3″.所以，我选择了所有的话我还以为是相关的，并点击进入“第三步” 。

Depending on the choices you made in step 2, you may have to weed out some of the not-so-relevant ones here in step 3.根据您的选择了在第2步，您可能必须剔除一些不那么相关的在第3步。 As you can see, with my keyword combination choices for “hard” and “drive”, I got bad phrases like Hard Riddles, hard core, Fakes Hard Jennifer Aniston, and more.正如你所看到的，我的关键字组合的选择“硬”和“驱动器” ，我有坏的词组谜一样硬，硬核，正版正货硬珍妮弗安妮斯顿，等等。 The cool thing is that at this point, you have two options at the bottom of the page.凉爽的一点是，在这一点上，你有两个选择在页面底部。 You can email these results to yourself for safekeeping, but like before - option 2 is to get “competition results”.您可以通过电子邮件这些结果给自己保管，但像以前一样-选择2是让“竞争结果” 。 You choices for competition here are even more in depth.您选择在这里的竞争更加深入。

In addition to google, yahoo, and MSN, you can also search AlltheWeb, Ask, and Altavista.除了谷歌，雅虎和MSN ，你也可以搜索AlltheWeb ，卖出，和AltaVista 。 You can even search competition for the Yahoo!您甚至可以搜索竞争的Yahoo ！ directory and Open Directory.目录和开放式目录。 But, for this step you can only choose 2 sources for competitor data at once.但是，这一步你只能选择2款来源的竞争对手的数据一次。 I’ll just do google, and Yahoo!我就这样做谷歌和雅虎 for this search.此搜寻。

First we see the results from Yahoo!首先，我们看到的结果从Yahoo ！ It says Yahoo!它说的Yahoo ！ gets 19% of all search engine traffic.获得19 ％的所有搜索引擎的流量。 Despite the KEI numbers, laptop harddrive and notebook hard drive are search for 600+ times per month in Yahoo!尽管经济研究所数字，笔记本电脑硬盘和笔记本电脑硬盘是寻求600 +倍每月的Yahoo ！ But now we have a couple new things to consider - jump drives, flash drives, etc. As a matter of fact, Flash USB Drive Review (#1 result) has decent KEI and gets 163 searches per month.但是，我们现在有几个新的东西考虑-跳跃驱动器，闪存驱动器等事实上，闪存U SB驱动器修改（ ＃ 1结果）已象样的动能拦截器和搜索获得1 63每月。 That may not seem like much, but those are targeted customers looking for a review before they buy a specific product.这可能似乎不是很多，但这些都是有针对性的客户寻找检讨，然后把他们购买特定的产品。

Next we have the google results for the full search, and it says google gets 68% of all search results - which is more than 3 times Yahoo!下一步，我们有谷歌的结果充分搜索，并表示，谷歌获得68 ％的所有搜索结果-这是超过3倍的Y ahoo！ The results are nearly identical except with higher search counts.结果几乎是一样的，除非具有较高的搜索罪状。 Look at the #1 result - the KEI for “Flash USB Drive Review” is very high - and this gives us a very good picture of what to expect.看＃ 1的结果-经济研究所的“闪光U SB驱动器评论”是非常高-这给了我们一个很好的了解期望。

So, based on the two kinds of Wordtracker searches I just showed you - look at all the competitive data and analysis you can do in a relatively short period of time.所以，基于这两种Wordtracker搜寻我只是表明你-看所有的竞争力数据和分析，你可以在一个相对较短的时间内。 You can view traffic, competition, and get and unbelievable amount of suggestions for keywords, topics, makes, models, manufacturers, industry terms, and more.您可以查看交通，竞争，并获得令人难以置信的数额和建议的关键字，主题，制作，模型，制造商，产业条件，等等。

Is this all you can do with WordTracker?这是所有你能做的WordTracker ？ By no means…you can setup “projects” to save results for campaigns you’re working on over time.绝非...您可以设置“项目”拯救运动的结果你工作一段时间。 You can look at both long and short term reports for the top 1,000 keywords in the world.你可以看看在长期和短期报告的前1000个关键字的世界。 I didn’t even go over the “Keyword Universe” tool that suggest terms using lateral search and a Thesaurus.我什至都没有去的“关键字的宇宙”的工具，建议使用条款横向搜索和词典。 You also get free access to “Wordtracker Academy” where you can find free articles, tips, tricks, and case studies to get even more ideas from.您还可以免费获得“ Wordtracker学院”这里你可以找到免费的文章，提示，技巧，以及个案研究，以获得更加想法。

I have written hundreds of successful blog posts based on keywords I got from WordTracker.我已经写数以百计的成功博客帖子的基础上的关键字我从WordTracker 。 I have re-written blog posts and made them profitable using keywords from WordTracker.我已经重新撰写博客文章，使他们有利可图使用关键字WordTracker 。 I have even changed the title name and catch phrase of entire blogs dramatically increasing my traffic using keyword I got from WordTracker.我什至改变了名称的名称和口号的整个Blog显着提高我国交通使用关键字我从WordTracker 。 I have purchased in the past their daily, monthly, and 6 month subscriptions and each has paid for itself.我已经购买了在过去的每日，每月，以及6个月的订阅和每个已支付的本身。 I recommend you try the free seven day trial and use it for yourself.我建议你尝试七天免费试用并利用它为自己。 You have nothing to lose and can easily cancel before you are billed as I previously showed you.您没有什么可失去的，并可以方便地取消之前，您是我以前发现你。

The second major keyword research tool online is “Trellian’s Keyword Discovery” which also has a free trial - and we’ll cover that tomorrow in Day 2 of Keyword Research.第二个主要的关键字研究工具，在网上“ Trellian的关键字发现”也有免费试用-我们会覆盖，明天在第2天的关键字研究。

Tags:标签： keyword research关键字研究