Guilty by Association - the Google Penalty犯協會-罰則的谷歌

Did you know you could get a “google penalty” just for writing about or linking to certain sites? 你知道你可以得到一個“谷歌懲罰”只是寫或鏈接到某些網站？ Even if you “nofollow” the links? 即使你“ nofollow ”的鏈接？ I had a google penalty for one year, and I didn’t even know why until just now…” 我有一個谷歌刑罰為一年，我什至不知道為什麼，直到剛才... “

I’ve been very surprised lately at the number of bloggers that don’t check their search engine results pages or “SERP’s” for their sites.我一直很驚訝近來在一些博客不檢查他們的搜索引擎結果頁或“ SERP的”為他們的網站。 If you’re going to be a blogger, webmaster, or affiliate marketer for the long haul you have to know where you stand at all times, and knowing how you rank in search results has a direct impact not only on your activities - but how much traffic you actually get.如果你是一個博客，網站管理員，或子公司的銷售長途你必須了解你的立場在任何時候，知道你如何排名在搜索結果中有直接的影響不僅對您的活動-而是如何許多交通您實際獲得。

Google has been very aggressive about “quality content” over the last year, and they even have “谷歌一直非常積極的“優質內容”在過去的一年，他們甚至有“ webmaster guidelines網站管理員指南 they expect you to follow.他們期待你的後續。 It’s google’s basic belief that if someone performs a search (in google) they should be able to provide good results at all times.這是谷歌的基本信念，即如果某人執行搜索（在谷歌） ，他們應該能夠提供良好的結果在任何時候都。 While the “google algorithm” is not perfect, it’s always been pretty good at giving relatively accurate search results quickly.而“谷歌算法”並非十全十美，它一直不錯賦予相對精確的搜索結果迅速。 But they have to be a moving target, because as soon as someone figures out how to “game” (or beat) the search algorithm to get the top spots, search results start to get “polluted” again with spammy pages.但是，他們必須是一個移動的目標，因為一旦有人數字如何“遊戲” （或擊敗）的搜索算法，以獲得排名，搜索結果開始讓“污染”再次與垃圾網頁。

It’s for this reason that google (unofficially) invented the “google penalty”.這是由於這一原因，谷歌（收）發明了“谷歌懲罰” 。 Google won’t talk about it officially, and there is no documentation of it - but we all know that google penalties of different magnitudes exist.谷歌將不會談論它正式，也沒有任何文件-但是我們都知道，谷歌處罰了不同程度的存在。 All you have to do is start perusing the posts of所有您需要做的就是開始仔細的職位 Google Webmaster Help谷歌網站管理員幫助 , ， digital point forums數字點論壇 , or或 webmaster world網站管理員世界 to figure this out.以數字了這一點。 Usually the penalties talked about refer to a number of days, like the “google 50 penalty”, or the 90, 120, 180, or even 360.通常的處罰談論提及的天數，如“谷歌50死刑” ，或 90 ， 120 ， 180 ，甚至360 。 Or (revised) there’s the “google 50″ penalty which refers to being struck down 50 slots in SERP’s (search engine results pages).或（修訂本）有的“谷歌50 ”死刑是指被擊中下跌了50插槽SERP的（搜索引擎結果頁） 。 There’s also that duplicate content penalty (that some say is a myth), and probably some others I’m forgetting.還有的重複內容的刑罰（即有些人說是一個神話） ，以及其他一些國家也許我忘了。

Normally a “google penalty” is given for something they feel you did wrong on your web site.通常是一個“谷歌死刑”是給予他們覺得你沒有錯在您的網站上。 You sold links, you did paid reviews, you had non-relevant links for your content, you were members of a network they have penalized (TNX or TLA), you were scraping or stealing content, and on and on and on… The number of the penalty is a “number of days” that you will be penalized, or the “number of rankings” you will be knocked down.您出售的聯繫，你沒有付給評語，你就非相關鏈接的內容，您的成員，一個網絡，他們有處罰（殖利率或頂級聚類） ，你刮或偷竊的內容，並就和人數...死刑是一個“天數” ，你將受到懲罰，或“數位”你將撞倒。 For instance, in a “google 50″ penalty, if your site normally ranked in the top few pages of google (where nearly all searches stop) - it will be “knocked down” to results #50 or later.例如，在“谷歌50 ”點球，如果您的網站通常排名前幾頁谷歌（其中幾乎所有的搜索停止） -這將是“撞倒”的結果＃ 5 0或更新版本。 This is basically to ensure that most people won’t find you in search results.這基本上是確保大多數人不會找到你在搜索結果中。 I myself have received a “google 90″ penalty where essentially my site was in the index, but wouldn’t come up for any results at all for 90 days.我本人也獲得了“谷歌90 ”刑罰在我的網站基本上是在索引中，但不會出現任何結果都為90天。 After the 3 month wait - it “came out of penalty” and everything was fine.經過3個月的等待-它“出來的刑罰”一切都很好。

When I first started hearing about google penalties it seemed they were mostly for sites doing very spammy type things, like the old-school “link farms” (basically things with no value).當我剛開始聽到谷歌的懲罰，似乎他們的網站是做得非常垃圾類型的東西，像老派“鏈接農場” （基本的東西沒有任何價值） 。 But just today I read a forum post that surprised me where they were talking about但是，今天，我讀了一個論壇帖子讓我吃驚他們在那裡談論 google penalty for the top commenters plugin and sidebar block 谷歌刑罰為最高commenters插件和側欄區塊 . 。 That’s right - since that block appear on every page of your site (encouraging people to comment), it’s possible that google may not like it.這是正確的-因為這塊出現在每一頁的網站（鼓勵人們評論） ，可能是谷歌可能不會喜歡它。

The reason I wrote this article today was because of a situation I had on another of my web sites, in fact the first one I ever built for myself:我之所以寫這篇文章是因為今天的局勢對我有我的另一網站，其實第一次我曾經為自己建造： reinclusion request重新加入申請 3 times over 3 months with no response. 3次3個月以上沒有任何反應。 The links at the bottom of the page for my “Smorgasbord Network” are in a javascript js file - and the search crawler doesn’t follow javascript so they’re ok.底部的鏈接的網頁，我的“瑞典自助餐式網絡”是一個JavaScript js文件-搜索和檢索不遵循的j avascript，使他們確定。 All my affiliate links are “nofollowed”.我所有的分支機構的聯繫“ nofollowed ” 。 I even removed my blogroll for many months.我什至刪除我的博客很多個月。 I removed every sidebar ad I had except for one, but all the links in that block were “nofollowed” too.餘每拆除廣告欄我除了一個，但所有的環節，阻止了“ nofollowed ”太。 After about 6 months I just quit worry about it, since there seemed to be nothing I could do.經過約6個月我剛開始擔心，因為似乎有什麼我能做到。

The block that contained the ads were placed on my site by a company called “Bizrate”.該區塊包含的廣告放在我的網站由一家名為“ Bizrate ” 。 They run a shopping site (shopzilla) that has price comparisons.他們運行一個購物網站（ shopzilla ）有價格比較。 They paid me to place that ad block there for 6 months, and renewed the contract once for an additional 6 months (1 year in all).他們付給我的地方廣告區塊有6個月，並延長合同一旦額外的6個月（ 1年在所有） 。 These were indeed “paid links” - BUT they were all nofollowed .這些的確是“付費鏈接” -但他們都是n ofollowed。 This shouldn’t have concerned google one bit.這不應該有一個有關谷歌位。 I used the “nofollow” attribute on my links to tell the search crawler to ignore them and “do not follow”.我用了“ nofollow ”屬性我聯繫，告訴搜索抓取無視這些和“不遵守” 。 However, google must have thought that I was “guilty by association” because my contract with bizrate expired last week so removed the block of links from my sidebar.但是，谷歌必須以為我是“犯協會” ，因為我的合同到期bizrate上週，以便刪除砌塊的聯繫從我的側欄。 Last Sunday night I checked the site and now I’ve gone from PR0 to PR 4 and I’m back in the google main index again!上週日晚上，我檢查了網站，現在我已經從PR0公關4和我回來的谷歌主要股指再次！ Nothing I did over the last year seemed to make a difference, but that one change and in less than a week I have full pagerank back and I’m in the index again, and all for “nofollowed” links!沒有我沒有在過去的一年似乎有所作為，但一個變化和在不到一個星期我有充分的PageRank回來，我該指數再次，以及所有為“ nofollowed ”鏈接！

This isn’t the first time I’ve heard of something this crazy.這不是我第一次聽說過這個瘋狂的東西。 It wasn’t too long ago that every blogger who had anything to do with這是不久前，每個博客都沒有誰跟 Pay Per post was penalized and reduced to PR 0付費後的處罰，並減少到公關0 . 。 In fact - one blogger (who I can’t find at the moment) had posted about getting a google penalty just for blogging about the recent pay per post problems - he didn’t have an account or any paid reviews at all!事實上-一個博客（誰我無法找到此刻）已公佈了獲得點球谷歌博客只是對最近付費後的問題-他沒有一個帳戶或任何有報酬的評語了！ In other words - he got a google penalty for being “guilty by association” - just like I appeared to be with my BizRate incident.換言之-他接到谷歌死刑是“犯協會” -就像我看來是與我的B i zRate事件。

How to you know if you have a google penalty?如何你知道如果你有谷歌處罰？

Whenever I’m looking at a site for someone or doing some consulting work - the first thing I do is do some very basic google searches on their domain.每當我期待在現場為某人或做一些諮詢工作-第一件事是我做一些非常基本的谷歌搜尋其域。

www.site.com : First - just google your domain name and see what you get. www.site.com ：第一-只有谷歌域名，看看你。 You should always come in on the first page of results for your own domain name (hopefully the #1 spot).你應該總是在第一頁的結果為自己的域名（希望的＃ 1點） 。

site:www.site.com : Next google your domain name pre-pended with “site:” to see how many pages of your web site or blog are indexed. 網站： www.site.com ：下一步谷歌域名前pended與“網站： ”來看看有多少頁的您的網站或博客的索引。 If you have indexed pages, but in the first check googling only your domain name you didn’t show up - you have some type of penalty.如果你有索引的網頁，但在第一次檢查使用Google只有您的網域名稱您沒有顯示-你有某種形式的懲罰。

duplicate content penalty : If you’re checking your search results and ever get the this message: 重複內容的懲罰：如果您檢查您的搜索結果和以往任何時候都得到這樣的信息：

In order to show you the most relevant results, we have omitted some entries very similar to the 18 already displayed. 為了向您顯示最相關的結果，我們省略了一些非常類似的條目18已顯示。
If you like, you can repeat the search with the omitted results included. 如果你願意，你可以重複搜尋包含省略結果。

…you probably have a “duplicate content” google penalty. ...你可能有一個“重複的內容”谷歌的處罰。 Normally duplicate content is the text on a page, like the body content of an article.通常情況下重複的內容是文字的網頁上，像身體文章內容。 If you re-use your content in more than one place you’ll probably see a “main index” result in google, and the rest relegated to the “omitted results” section (the “supplemental index”).如果您再次使用您的內容在多個地方您可能會看到一個“主要指標”的結果在谷歌和其他降級的“省略結果”一節（以下簡稱“補充索引” ） 。 Duplicate content is supposed to solve the problems of content thieves or “scrapers”.重複的內容是解決問題的內容竊賊或“刮削器” 。 This is where a spam, splog, or “scraper” site aggregates your RSS feed and publishes the content on their blog as if it was their own.這是一個垃圾郵件， splog ，或“刮削器”的網站總量您的RSS飼料和出版內容的博客，彷彿這是他們自己。 Google is supposed to figure out that since your site had the content online first, the scraper site gets sent to the “supplemental index” and your results stays in the main SERP’s index.谷歌是找出，因為您的網站有在線內容第一，刮削器發送網站所獲得的“補充索引”和您的結果停留在SERP的主要指數。

But the duplicate content penalty can also occur if you have duplicate titles and / or descriptions on pages.但是，重複的內容死刑，也可能發生，如果您有重複的名稱和/或網頁上的說明。 I saw a blog just the other day that had search results where in SERP’s out of 144 indexed pages every single one had the same title and same description.我看到了一個博客只是一天已經在搜索結果中SERP的出144個索引網頁的每一個有同樣的名稱和相同的描述。 This was a problem with their blog setup of course, but in the SERP’s only the home page was in the main index, and all 143 other pages went to the “supplemental index”.這是一個問題，他們的博客設置課程，但在SERP的唯一的主頁是主要指標，以及所有143個其他網頁去了“補充索引” 。 That’s why sometimes it’s called “supplemental index hell”.這就是為什麼有時它被稱為“補充索引地獄” 。 Just remember to always be on the lookout for any “omitted results” for your site - and always look at them to determine whether or not you’ve accidentally caused some of your pages to go into the supplemental index.只要記住，永遠是尋找任何“不結果”為您的網站-總是看他們，以確定您是否已經引起了一些意外的網頁進入補充索引中。

keyword density penalty : basically this is a penalty for using the same keywords to many times on a page in relation to the amount of content - otherwise known as “keyword spamming” or “keyword stuffing”. 關鍵字密度懲罰：基本上這是一種刑罰為使用相同的關鍵字，多次在網頁上有關的內容-否則被稱為“濫用關鍵字”或“關鍵字堆砌” 。 Hopefully I don’t get one for this page for using the words “google penalty” too many times!但願我沒有得到一個此網頁使用改為“谷歌懲罰”太多次！ Without enough “original content” you can get sent to the “supplemental index” very easily!沒有足夠的“原創內容”你可以傳送到“補充索引”很容易！

the google sandbox : this is a strange penalty, and it’s just for new sites. 在谷歌沙盤 ：這是一個奇怪的刑罰，它只是為新的網站。 Google is often accused of placing brand new sites into the “google sandbox” to keep them out of the main index until they are sure they aren’t “spammy”.谷歌往往是被告把品牌的新網站進入“谷歌沙盤” ，以保持他們的主要指數，直到他們確信他們不是“垃圾” 。 This is also called這也被稱為 the google sandbox affect谷歌沙盤的影響 . 。 I can attest to this being true, because last year I started a new American Idol fan site a week before idol began for the season, and the site didn’t show up in the index until 3 months later.我可以證明這一點真，因為去年我開始了一個新的美國偶像球迷網站前一個星期的偶像開始的賽季，該網站沒有出現在索引中，直到3個月後。

How to erase or come out of a google penalty如何消除或出來的谷歌死刑

Basically quit doing anything that would incur the wrath of google for thinking that you’re doing something to either rank better by doing the wrong things or avoiding actually having quality original content.基本上退出做任何會引起憤怒谷歌的思想，你正在做一些更好的排名也做了錯誤的事情或避免實際上有質量的原創內容。 Here’sa下面 Recipe to get your pagerank back方得到您的PageRank回來 Robin Good put together with some of the basic steps.羅賓好一起把一些基本的步驟。 If you think you’ve been doing all the right things, then post in a forum like如果你覺得你已經盡一切正確的事情，然後在後一個論壇，像 digital point數字點 , and ask questions of fellow bloggers and webmasters. ，並發問的博客和網站管理員。 Google Webmaster Help Groups谷歌網站管理員幫助的群體 are also a great place for questions.也是一個好地方的問題。

Looking forward, you should probably展望未來，你也許應該 subscribe to and read Matt Cutts’ blog訂閱和閱讀馬特卡茨的博客 if you haven’t already.如果您尚未。 Check your search results pages regularly, and keep doing the right things.檢查您的搜索結果頁的定期，並隨時做正確的事。 Hopefully you won’t incur a “1 year google penalty” like I did and your traffic will continue to flow.希望您不會產生一個“ 1年谷歌懲罰”像我沒有和您的流量將繼續流通。 Have you ever had a google penalty?你去過了谷歌處罰？ Do you have a question about a google penalty?你有問題了谷歌處罰？ Please - comment now below!請-評現在下面！

Tags:標籤： google谷歌 , ， pagerank網頁 , ， penalty刑罰 , ， PR公關 , ， sandbox沙盤 , ， SERP