Guilty by Association - the Google Penalty有罪协会-在G oogle罚款

Did you know you could get a “google penalty” just for writing about or linking to certain sites? 你知道你可以得到一个“ Google的罚款”只是用来写，或连结至特定网站？ Even if you “nofollow” the links? 即使你“ nofollow ”链接？ I had a google penalty for one year, and I didn’t even know why until just now…” 我有一个Google的刑罚为一年，我什至不知道为什么，直到刚才… … “

I’ve been very surprised lately at the number of bloggers that don’t check their search engine results pages or “SERP’s” for their sites.我一直很奇怪，在最近的数目博客不检查他们的搜索引擎结果页或“ serp的”为他们的网站。 If you’re going to be a blogger, webmaster, or affiliate marketer for the long haul you have to know where you stand at all times, and knowing how you rank in search results has a direct impact not only on your activities - but how much traffic you actually get.如果您将会成为一个Blogger ，网站管理员，或联属营销为长途，你必须知道你的立场，在任何时候，不知道你如何排名在搜索结果中产生了直接影响，不仅对您的活动-但如何很多交通你实际上得到的。

Google has been very aggressive about “quality content” over the last year, and they even have “ Google一直非常积极“品质的内容”在过去一年中，他们甚至有“ webmaster guidelines网站管理员指南 they expect you to follow.他们期待你的后续。 It’s google’s basic belief that if someone performs a search (in google) they should be able to provide good results at all times.它采用的是Google的基本信念，如果有人执行了一次搜索， （在Google ） ，他们应能提供了良好的效果在任何时候。 While the “google algorithm” is not perfect, it’s always been pretty good at giving relatively accurate search results quickly.而“ Google的算法”并非十全十美，它的一直不错，在给予相对精确的搜索结果迅速。 But they have to be a moving target, because as soon as someone figures out how to “game” (or beat) the search algorithm to get the top spots, search results start to get “polluted” again with spammy pages.但他们却是一个移动的目标，因为一旦有人数字如何“游戏” （或击败）搜索算法获得排名，搜索结果中开始获得“污染”再次与垃圾的页面。

It’s for this reason that google (unofficially) invented the “google penalty”.它的基于这个原因， Google的（非正式）发明了“ Google的刑罚” 。 Google won’t talk about it officially, and there is no documentation of it - but we all know that google penalties of different magnitudes exist. Google不会谈论它正式，不存在的文件，它-但我们都知道G oogle的刑罚不同程度的存在。 All you have to do is start perusing the posts of所有您需要做的就是开始阅读的职位 Google Webmaster Help Google网站管理员帮助 , ， digital point forums数字点论坛 , or ，或 webmaster world网站管理员世界 to figure this out.以数字了这一点。 Usually the penalties talked about refer to a number of days, like the “google 50 penalty”, or the 90, 120, 180, or even 360.通常的刑罚谈到指的是天数，如“ Google的50罚款” ，或 90 ， 120 ， 180 ，或什至360 。 Or (revised) there’s the “google 50″ penalty which refers to being struck down 50 slots in SERP’s (search engine results pages).或（修订本）有“ Google的50个”罚款是指被下跌了50插槽，在serp的（搜索引擎结果页） 。 There’s also that duplicate content penalty (that some say is a myth), and probably some others I’m forgetting.也有认为，重复的内容罚款（有人说是一个神话） ，以及可能有的，我忘了。

Normally a “google penalty” is given for something they feel you did wrong on your web site.通常一个“ Google的罚款”给出了一些他们觉得你没有错在您的网站上。 You sold links, you did paid reviews, you had non-relevant links for your content, you were members of a network they have penalized (TNX or TLA), you were scraping or stealing content, and on and on and on… The number of the penalty is a “number of days” that you will be penalized, or the “number of rankings” you will be knocked down.你出售的链接，您没有支付的评语，您已非相关链接为您的内容，您的成员网络，他们受罚（ tnx或tla ） ，你刮或偷窃的内容，以及和对和对…有多少该刑罚是“天数” ，你将受到惩罚，或“有多少的排名： ”你将撞倒。 For instance, in a “google 50″ penalty, if your site normally ranked in the top few pages of google (where nearly all searches stop) - it will be “knocked down” to results #50 or later.例如，在“对Google 50 ”的刑罚，如果您的网站，通常排在顶端数页的Google （其中几乎所有的搜索停止） -这将是“撞倒”结果＃ 5 0或更高版本。 This is basically to ensure that most people won’t find you in search results.这基本上是，以确保大多数人都不会找到你在搜索结果中。 I myself have received a “google 90″ penalty where essentially my site was in the index, but wouldn’t come up for any results at all for 90 days.我本人也收到“ Google 90 ”的处罚，基本上是我的网站是在该指数，但不会拿出任何结果都为90天。 After the 3 month wait - it “came out of penalty” and everything was fine.后三个月等待-它“出来的刑罚”和一切被罚款。

When I first started hearing about google penalties it seemed they were mostly for sites doing very spammy type things, like the old-school “link farms” (basically things with no value).当我第一次听证会开始关于Google的惩罚，似乎他们大多数的网站做得非常垃圾类型的东西，像老学校“链接农场” （基本的东西没有价值） 。 But just today I read a forum post that surprised me where they were talking about但就在今天我看了一个论坛的职位，我感到惊讶的地方，他们谈论 google penalty for the top commenters plugin and sidebar block Google的刑罚为最高提意见插件和工具栏座 . 。 That’s right - since that block appear on every page of your site (encouraging people to comment), it’s possible that google may not like it.说的权利-因为这座每次都出现在您网站的所有网页（鼓励人们评论） ，这可能是G oogle可能不会喜欢它。

The reason I wrote this article today was because of a situation I had on another of my web sites, in fact the first one I ever built for myself:我之所以写此文章，是因为今天的情况，我曾在另一个我的网站，事实上，第一，我任何时候都建立了自己： reinclusion request重新加入申请 3 times over 3 months with no response. 3倍，超过3个月内没有得到答复。 The links at the bottom of the page for my “Smorgasbord Network” are in a javascript js file - and the search crawler doesn’t follow javascript so they’re ok.底部的链接的网页，为我的“ smorgasbord网”是在一个javascript js档案-和搜索的抓取工具不会跟进的J avaScript，所以他们很确定。 All my affiliate links are “nofollowed”.我所有的分公司联系，是“ nofollowed ” 。 I even removed my blogroll for many months.我什至取消我的网志串连多月。 I removed every sidebar ad I had except for one, but all the links in that block were “nofollowed” too. i拆除，每栏的广告，我除了一位，但所有的链接在这座“ nofollowed ”太。 After about 6 months I just quit worry about it, since there seemed to be nothing I could do.后约6个月我刚退出担心，因为似乎没有什么我可以做的。

The block that contained the ads were placed on my site by a company called “Bizrate”.该座载有广告放置在我的网站上由一间公司的所谓“ bizrate ” 。 They run a shopping site (shopzilla) that has price comparisons.他们运行一个购物网站（ Shopzilla网站）表示，已价格比较。 They paid me to place that ad block there for 6 months, and renewed the contract once for an additional 6 months (1 year in all).他们支付的，我的地方，广告区块有6个月，延长了合同，一旦为一个额外的6个月（一年在所有） 。 These were indeed “paid links” - BUT they were all nofollowed .这些人的确是“付费链接” -但他们都被n ofollowed。 This shouldn’t have concerned google one bit.这是不应该有关注的Google 1位。 I used the “nofollow” attribute on my links to tell the search crawler to ignore them and “do not follow”.我用了“ nofollow ”属性对我的连结告诉搜索抓取工具忽略他们和“不遵守” 。 However, google must have thought that I was “guilty by association” because my contract with bizrate expired last week so removed the block of links from my sidebar.不过， Google必须有认为我是“有罪协会” ，因为我的合同与bizrate过期上周，所以删除了座的链接从我的工具栏。 Last Sunday night I checked the site and now I’ve gone from PR0 to PR 4 and I’m back in the google main index again!上周日晚上，我检查了网站，现在我已经经历了从pr0公关4和我回来了，在Google主要指数再次！ Nothing I did over the last year seemed to make a difference, but that one change and in less than a week I have full pagerank back and I’m in the index again, and all for “nofollowed” links!没有我在过去一年中似乎作出差异，但其中一个变化和在不到一个星期我有充分的PageRank回，我在该指数再次，以及所有为“ nofollowed ”链接！

This isn’t the first time I’ve heard of something this crazy.这是不是第一次，我听说过的东西，这个疯狂。 It wasn’t too long ago that every blogger who had anything to do with这是在不久之前，每一个Blogger的谁了任何与 Pay Per post was penalized and reduced to PR 0支付每职位是惩罚和减少到公关0 . 。 In fact - one blogger (who I can’t find at the moment) had posted about getting a google penalty just for blogging about the recent pay per post problems - he didn’t have an account or any paid reviews at all!事实上， -一的B logger（谁我无法找到目前）已张贴约获得G oogle的罚款只为博客对于最近的薪酬％后的问题-他没有一个帐户或支付任何评语在所有！ In other words - he got a google penalty for being “guilty by association” - just like I appeared to be with my BizRate incident.在其他的话-他得到一个G oogle刑罚为“有罪协会” -就像我刚才似乎是与我b i zrate事件。

How to you know if you have a google penalty?如何知道您是否有一个Google的刑罚？

Whenever I’m looking at a site for someone or doing some consulting work - the first thing I do is do some very basic google searches on their domain.每当我期待在一个网站上有人或做一些咨询工作-第一件事，我是做一些很基本的G oogle搜寻他们的网域。

www.site.com : First - just google your domain name and see what you get. www.site.com ：第一-只是G oogle您的域名，看看您得到什么。 You should always come in on the first page of results for your own domain name (hopefully the #1 spot).你应该总是在对结果的第一页为自己的网域名称（希望＃ 1点） 。

site:www.site.com : Next google your domain name pre-pended with “site:” to see how many pages of your web site or blog are indexed. 网站： www.site.com ：下一个Google域名前pended与“网站： ”看看有多少页面您的网站或博客索引。 If you have indexed pages, but in the first check googling only your domain name you didn’t show up - you have some type of penalty.如果您有索引的网页，但在第一次检查使用Google ，只有您的网域名称你没有显示出来-你有某种类型的罚款。

duplicate content penalty : If you’re checking your search results and ever get the this message: 重复的内容刑罚 ：如果您检查您的搜索结果和以往任何时候都得到这个讯息：

In order to show you the most relevant results, we have omitted some entries very similar to the 18 already displayed. 为了向您显示最相关的结果，我们省略了一些非常类似的条目18已显示。
If you like, you can repeat the search with the omitted results included. 如果您喜欢，您可以重复搜索包含省略结果。

…you probably have a “duplicate content” google penalty. … …你可能有“重复的内容” Google的罚款。 Normally duplicate content is the text on a page, like the body content of an article.通常重复的内容是文本在网页上，想身体的内容，一篇文章。 If you re-use your content in more than one place you’ll probably see a “main index” result in google, and the rest relegated to the “omitted results” section (the “supplemental index”).如果您再次使用您的内容在一个以上的地方，您可能会看到一个“主要指标”的结果，在Google ，其余的降级到“省略的结果”一节（ “补充索引” ） 。 Duplicate content is supposed to solve the problems of content thieves or “scrapers”.重复的内容是要解决问题的内容小偷或“铲运机” 。 This is where a spam, splog, or “scraper” site aggregates your RSS feed and publishes the content on their blog as if it was their own.这是一个垃圾邮件， splog ，或“刮”网站总量您的RSS饲料和出版的内容对他们博客，如果是他们自己。 Google is supposed to figure out that since your site had the content online first, the scraper site gets sent to the “supplemental index” and your results stays in the main SERP’s index. Google是假定的数字指出，由于您的网站有内容在网上首先，刮板网站所获得的发送到“补充索引”和您的结果停留在主要serp的指数。

But the duplicate content penalty can also occur if you have duplicate titles and / or descriptions on pages.但重复的内容罚款，也可能会出现如果您有重复的名称和/或说明的网页上。 I saw a blog just the other day that had search results where in SERP’s out of 144 indexed pages every single one had the same title and same description.我看到一个博客，只是其他天了搜索结果在serp的出144索引的网页的每一个有相同的标题和相同的描述。 This was a problem with their blog setup of course, but in the SERP’s only the home page was in the main index, and all 143 other pages went to the “supplemental index”.这是一个问题，与他们的博客的设置，当然，但在serp唯一的首页是在主要指标，和所有143的其他网页前往“补充索引” 。 That’s why sometimes it’s called “supplemental index hell”.这就是为什么有时它的所谓“补充索引地狱” 。 Just remember to always be on the lookout for any “omitted results” for your site - and always look at them to determine whether or not you’ve accidentally caused some of your pages to go into the supplemental index.只是记得总是对寻找任何“省略的结果”为您的网站-始终看他们，以决定是否或不是您不小心造成了一些您的网页进入补充索引中。

keyword density penalty : basically this is a penalty for using the same keywords to many times on a page in relation to the amount of content - otherwise known as “keyword spamming” or “keyword stuffing”. 关键字密度罚款 ：基本上这是一种刑罚为使用相同的关键字，多次在一个网页上，在有关金额的内容-否则，被称为“滥用关键字”或“关键字馅” 。 Hopefully I don’t get one for this page for using the words “google penalty” too many times!希望我不得到一本网页使用字词“ Google罚款”太多次了！ Without enough “original content” you can get sent to the “supplemental index” very easily!没有足够的“原始内容， ”你可以传送到“补充索引” ，很容易！

the google sandbox : this is a strange penalty, and it’s just for new sites. 在Google的Sandbox ：这是一个奇怪的刑罚，这只是为新址。 Google is often accused of placing brand new sites into the “google sandbox” to keep them out of the main index until they are sure they aren’t “spammy”. Google是经常被指责，把崭新的地盘变成“ Google的沙盒” ，让他们走出的主要指数，直至他们肯定他们是不是“垃圾” 。 This is also called这也是所谓的 the google sandbox affect在Google的Sandbox影响 . 。 I can attest to this being true, because last year I started a new American Idol fan site a week before idol began for the season, and the site didn’t show up in the index until 3 months later.我可以证明这一点真，因为去年我开始了一个新的美国偶像范网站的前一个星期的偶像开始本赛季，该网站没有显示在指数，直至3个月后。

How to erase or come out of a google penalty如何清除或出来的一个Google罚款

Basically quit doing anything that would incur the wrath of google for thinking that you’re doing something to either rank better by doing the wrong things or avoiding actually having quality original content.基本上退出做任何会招致愤怒Google的思想，您正在做的东西要么排名更好地做错误的东西或避免，其实高品质的原创内容。 Here’sa以下 Recipe to get your pagerank back食谱让你的PageRank回 Robin Good put together with some of the basic steps.罗宾良好的放在一起的一些基本步骤。 If you think you’ve been doing all the right things, then post in a forum like如果你认为你已经尽一切正确的事，然后在后一个论坛，像 digital point数字点 , and ask questions of fellow bloggers and webmasters. ，并发问同乡博客和网站管理员。 Google Webmaster Help Groups Google网站管理员自助团体 are also a great place for questions.是也是一个很棒的地方，为的问题。

Looking forward, you should probably展望未来，您应该大概 subscribe to and read Matt Cutts’ blog订阅，并宣读了马特cutts的博客 if you haven’t already.如果您尚未。 Check your search results pages regularly, and keep doing the right things.检查您的搜索结果页的定期，不断做正确的事。 Hopefully you won’t incur a “1 year google penalty” like I did and your traffic will continue to flow.希望你会不会招致“一年Google的罚款”一样，我和你的交通将继续流通。 Have you ever had a google penalty?您有没有遇到过一个Google的刑罚？ Do you have a question about a google penalty?你有一个问题，关于Google的刑罚？ Please - comment now below!请-评现在下面！

Tags:标签： google谷歌 , ， pagerank的PageRank , ， penalty罚款 , ， PR公关 , ， sandbox在Sandbox , ， SERP serp