Google Penalty for Using Text Link Ads!?谷歌使用的罰則文字連結廣告！

A lot of people monetize their blogs with很多人賺錢的博客 Text Links Ads文字鏈接廣告 . 。 I mean, why not?我的意思是，為什麼不呢？ If you’re not making a pile of cash with adsense, your low traffic, better than PR2 blog or web site can make an extra hundred bucks per month using this service.如果你不使樁的現金與AdSense ，你的低流量，優於PR2的博客或網站上可以作出額外的100錢，每月使用這項服務。 Just list your site, and you can sell up to 8 text ads.只要您的網站名單，你可以出售多達8個文字廣告。 Ad rates are based on your page rank and alexa rating, you could charge $5 - $30 per month per ad.廣告費率是根據您的網頁排名和等級排名，你可以收取$ 5 -3 0美元每月的廣告。 You can hand select the advertisers you want to approve or deny if you choose.另一方面，您可以選擇廣告客戶要批准或拒絕如果您選擇。

So what what’s the problem - the service is just like adsense really - isn’t it?那麼什麼樣的問題-服務是一樣的A dSense真的-是不是？ People are buying ads on your site, hoping for clicks back to their products or services aren’t they?人們正在購買您網站上的廣告，希望點擊回到他們的產品或服務是不是？ Well, the first difference is adsense is a “contextual” ad service.嗯，第一次不同的是AdSense是一個“內容”的廣告服務。 Ads are placed on your site based on the keywords and phrases on your pages, trying to match up the most relevant ads to your content.廣告放在您的網站上基於關鍵字和詞組在您的網頁上，試圖匹配最相關的廣告到您的內容。 Text link ads not only might not be relevant, the purchaser buys the link for an entire month on your site.文字鏈接廣告不僅可能沒有相關性，買方的聯繫購買了整整一個月您的網站上。 Adsense only pays you if someone clicks on an ad, with text link ads you get paid the same amount if no one clicks, or if 1,000 people click.支付的Adsense只有你，如果有人點擊廣告，以文字鏈接廣告你付出了同樣數額，如果沒有人點擊，或者如果1000人點擊。

The reason this issue came up for me was because I was (today) considering putting text links ads back on one of my sites.原因這個問題來到了，我是因為我（今天）考慮把文字鏈接廣告回到我的一個網站。 I did it once, and nobody bought any ads - and I thought I’d give it a try.我沒有一次，沒有人買任何廣告-和我想嘗試一下。 I was reading a post by Gaman at Sabahan.com about我讀通過後在Sabahan.com Gaman約 How to make $500 per month or more from Text Links Ads如何使每月500美元或更多的文本鏈接廣告 . 。 Gaman’s ideas was to get 10 running sites with PR2 or higher, and sell text link ads on all of them. Gaman的想法是要運行10個網站PR2或更高，銷售文本鏈接廣告的全部。 If each blog makes $50/mo from TLA, then you are making $500 per month.如果每個博客$ 50/mo使得從頂級聚類，那麼你正在每月500美元。 I wasn’t thinking of putting the ads on 10 sites by any means, but it got me thinking about putting them on 2 or 3.我並沒有考慮把廣告的10個地點以任何方式，但它讓我思考使他們對2或3 。

I went back to the text link ads web site, and logged into my (old) account.我回去的文字鏈接廣告網站，並登錄到我的（歲）的帳戶。 I enabled my site, and downloaded the WP plugin, and then added the code to my sidebar (on another site) to sell ads.我啟用了我的網站，並下載插件的可濕性粉劑，然後說，我的代碼欄（在另一個網站）銷售廣告。 While I was in the sidebar, I decided to add in a “most recent comments” block, and went to check out some plugins to get that done.雖然我是在補注中，我決定將在“最近的評論”塊，去檢查了一些插件獲得的工作要做。 The guy that writes the Most Recent Comments plugin just happenned to have a post (listed in the sidebar) entitled “這傢伙寫的最近的評論插件只是happenned有一個職位（列在欄） ，題為“ Goodbye Text Link Ads再見文字鏈接廣告 . 。 Well, give that I had just installed TLA in my site - I just HAD to read that, now didn’t I??好吧，讓我剛剛安裝了頂級聚類在我的網站-我只是讀，現在沒有我？ ？

That post in the FreePress Blog talks about getting rid of text link ads on his site because he believes that it can (or will in the very near future) negatively impact your site.後在FreePress博客談擺脫文字鏈接廣告上他的網站，因為他認為它可以（或將在不久的將來）產生消極影響您的網站。 The crux of it is that while the site is called Text Link *ADS*, you are selling links (on a monthly basis) on your site.的癥結是，雖然網站是所謂的文字鏈接廣告* * ，你是銷售環節（以每月為基準）在您的網站上。 Google firmly states in their Quality Guidelines谷歌堅決國在其質量指南 that you should not engage in the buying or selling of text links.你不應該參與購買或出售的文字鏈接。

This is what they say:這就是他們所說：

“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. “多納仙，包括”仙參加噸鏈接計劃，旨在提高您的siteÃ仙，包括“仙語排名或PageRank 。 Avoid tricks intended to improve search engine rankings.避免技巧旨在改善搜索引擎排名。 A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you.一個好的經驗法則是，是否youÃ仙，包括“人民幣感覺很舒服解釋youÃ仙，包括”仙性做一個網站，與你競爭。 Another useful test is to ask, “Does this help my users?另一個有用的測試要求，一個仙，包括“這是否幫助我的用戶？ Would I do this if search engines didn’t exist?”我會做到這一點，如果搜索引擎didnÃ仙，包括“仙噸存在嗎？ ”

In fact, Matt Cutts, Google’s head of web spam has blogged about this multiple times - including his post “事實上，馬特卡茨，谷歌負責網頁的垃圾郵件的博客上講述了這個多次-包括他的帖子“ How to Report Paid Links如何報告付費鏈接 . 。 That’s right - if you believe a site has engaged in buying links, you can report them to google.這是正確的-如果你相信一個網站進行了購買鏈接，您可以提交到谷歌。

So what can happen to you if google finds out you’ve bought (or sold) links?所以會發生什麼給你，如果谷歌發現您購買（或出售）鏈接？ They can penalize you.他們可以懲罰你。 They can penalize you in search results first, and if you use either Adwords or Adsense your account could be banned.他們懲罰你可以在搜索結果第一，如果你使用AdWords或AdSense帳戶可能被禁止。 If you don’t worry about traffic from google, or don’t use adsense or adwords - so what, right?如果您不擔心交通谷歌，不要使用AdSense或AdWords -有什麼，對不對？ Continue to use TLA or another similar service.繼續使用頂級聚類或其他類似的服務。 But for most of us (since google is the largest search engine), we rely heavily on traffic from google search, and most of us would not want to jeapordize our adsense revenue (especially if you use it on multiple sites).但是，對於我們大多數人（自谷歌是全球最大搜索引擎） ，我們依賴於交通谷歌搜索，我們大多數人不希望jeapordize我們的AdSense收入（特別是如果你使用它的多個網站） 。

Now let me back peddle a bit and talk specifically about WHY Text Links Ads are bad.現在讓我回到兜售一點，特別談談為什麼文本鏈接廣告是不好的。 The TLA service is primarily selling links for the purpose of gaining google Pagerank (PR).該頂級聚類服務，主要是銷售環節，目的是獲得谷歌網頁級別（ PR ）的。 Page Rank is a factor that google uses to score your site’s performance on a scale of 1 to 10.網頁排名是一個因素，谷歌用評分您的網站上的表現的範圍為1到10 。 In fact, the way to get a better score is by getting other site to link to you with a higher pagerank.事實上，以更好地評分是獲得其他網站鏈接到你具有較高的PageRank 。 The thought of buying text links from half a dozen PR5 sites at $15/mo each is very appealing, if for that $90 per month you can essentially ‘buy’ a better spot in google search results.想到買文本鏈接從半打PR5網站為每個15/mo是非常有吸引力，如果為90元，每月可以基本上是'買'更好的位置谷歌的搜索結果。 It might be far easier (and cheaper) to do that than use Adwords to pay for 10,000 clicks at 6 cents each.也許是容易得多（便宜）這樣做比使用AdWords支付10000點擊次數為6美分。 The way the google algorithm works, a hyperlink is a “vote”.的方式，谷歌算法，超連結是一個“投票” 。 Sites with higher pagerank that have a link carry more weight than one with a low or zero pagerank.網站具有較高的PageRank有聯繫攜帶更多的重量超過一低或零的PageRank 。 Google feels that if you buy text links (directly or through a service) you are “buying votes” - or indirectly buying a higher rank in search results.谷歌認為，如果你買文字連結（直接或間接通過服務）你是“買選票” -或間接地購買更高級別的在搜索結果中。

You might say “just rel=nofollow the links”, but with TLA that’s not possible.你可能會說： “只是相對= nofollow的聯繫” ，但與頂級聚類這是不可能的。 Read this post about “閱讀這一職位的“ Dropping Text Links Ads滴丸文字鏈接廣告 by h0bbel, where he talks about his recent experiences with TLA.由h0bbel ，他在談到他最近的經驗與頂級聚類。 He added the rel=nofollow tag in himself, and Text Link Ads told him to remove it.他說，相對= nofollow標記的自己，和文字鏈接廣告已告訴他，將其刪除。 He references Ryan Jones at dotcult.com and his post “他提到在瑞安dotcult.com瓊斯和他的帖子“ Text Link Ads A Scam文字鏈接廣告騙局 “. “ 。 Ryan had his account suspended when he added nofollow to the TLA on his site.瑞安已暫停其帳戶時，他說nofollow的頂級聚類他的網站上。 Ryan pointed out that no where in TLA Terms of Service does it state you can’t do this.瑞安指出，如果沒有在頂級聚類的服務條款沒有國家你不能做到這一點。 With h0bble, TLA put in his account that he was using ‘nofollow’ and all his advertisers that had been buying links with him (for months) didn’t renew - and then he closed his account.隨著h0bble ，頂級聚類在他的帳戶，他使用' nofollow '和他的所有的廣告客戶已購買與他（月）沒有更新-然後，他關閉了帳戶。

Isn’t this all just a really tell tale sign that using TLA is definitely violating google’s TOS?難道這一切只是一個真正的故事告訴簽署，使用頂級聚類肯定是違反了谷歌的服務條款？ If those advertisers weren’t buying the ads for the “link juice” alone - why didn’t any of them renew with h0bble?如果這些廣告客戶不買廣告的“鏈接汁”獨-為什麼沒有任何人再次與h 0bble？ He points out that on the他指出，對 Text Links Ads web site文本鏈接廣告的網站 home page it says主頁說

Improve your traffic and search engine rankings. 提高您的流量和搜索引擎排名。 Only TLA can deliver an ad that does both. 只有頂級聚類可以提供一個廣告，這兩者。

. 。 So - they are actually in a way boasting that you can “improve (BUY) search engine rankings” - aren’t they?所以-他們實際上是在某種程度上吹噓，您可以“改善（求購）搜索引擎排名” -不是嗎？

Now let’s be clear - I’ve seen and read a lot of posts, stories, and comments on this subject.現在，讓我們很清楚-我看過，並宣讀了很多職位，故事，和評論這一問題。 One thing that I see a lot of people misconstruing is the difference between “buying traffic” and “buying search engine rankings”.有一件事，我看到很多人misconstruing之間的區別是“買流量”和“購買搜索引擎排名” 。 It is against Google’s TOS to buy rankings, but buying traffic is not.這是谷歌的服務條款排名購買，但購買量則不是。 They are two completely different things.它們是兩個完全不同的事情。 You can buy traffic in many ways, and there are dozens and dozens of services to do it from - including the big ones like Google Adwords, Microsoft AdCenter, and Yahoo!你可以購買交通在許多方面，並有數十座的服務，這樣做的-包括大的像谷歌的A dwords，微軟的A dCenter，和Y ahoo！ Sponsored Search.贊助搜索。 The easiest way to explain this to you, is to最簡單的方式解釋這個給你，是 quote a comment from Matt Cutt’s himself報價評論作者Cutt的自己 : ：

“…there’s absolutely no problem with selling links for traffic (as opposed to PageRank). “ ... thereÃ仙，包括”仙語絕對沒有問題，銷售環節的流量（而不是網頁） 。 At在 http://www.mattcutts.com/blog/hidden-links/ I mention a couple ways to sell links that Google would have no problem with.”我提到一對夫婦的方式出售鏈接，谷歌不會有任何問題。 “

Many people think that is using TLA is bad - then similar services like許多人認為這是使用頂級聚類是壞-然後類似的服務，如 AdBrite must be as well.必須的。 Here’s what Matt had to say about that:以下是馬特不得不說的是：

“…I believe AdBrite constructs their links with JavaScript so that links are being sold for traffic, not to affect search engines. “ ...我相信AdBrite建構它們之間的聯繫與JavaScript ，以便聯繫正在出售的交通，不影響搜索引擎。 Things like JavaScript, the nofollow attribute (or meta tag), or doing a link through a redirect that is robots.txt’ed out would be techniques to sell links for visitors/traffic, as opposed to trying to influence search engine rankings.”這樣的JavaScript的nofollow屬性（或中繼標記） ，或做一個鏈接通過重定向是robots.txtÃ仙，包括“分版了將技術，銷售環節的訪客/交通，而不是試圖影響搜索引擎排名。 “

When I really think about it, it’s surprising that TLA has gotten as far as it has.當我真的想它，這是令人吃驚的頂級聚類變得盡可能它。 Read this article about閱讀此文章 Page Rank Penalties網頁排名的刑罰 and see if you don’t think the company in question sounds exactly like TLA?看看如果你不認為該公司有問題的聲音酷似頂級聚類？ I mean, this article was written back in 2002, and that company got a PR0, and about every site in the network of ads was affected negatively.我的意思是，在本文撰寫早在2002年，該公司有PR0 ，大約每一個網站的網絡廣告是負面影響。 I read this post on Sphinn about我讀這個職位上大約Sphinn Text-Link-Ads.com hit by Google Penalty文本鏈接Ads.com受谷歌罰則 a month ago, and it appears that TLA doesn’t even rank for the term “text links ads” anymore - which means that they were hit with a google penalty.一個月前，看來頂級聚類甚至沒有排名的“文字鏈接廣告”了-這意味著他們被擊中了谷歌的處罰。 I see they had ‘bought’ the top spot (in adwords) in search results for those keywords, but they don’t rank in search results at all.我看到他們'買'的榜首（在AdWords ）在搜索結果中的關鍵字，但是他們沒有排名在搜索結果中。 Is the beginning of the end for TLA?是結束的開始為頂級聚類？ If you use their service to sell ads on your site will you and your google pagerank be affected?如果你使用他們的服務銷售網站上的廣告將你和你的谷歌的PageRank受到影響？ If not now, you probably will be in the future.如果不是現在，你可能會在未來。 I don’t want any google penalties - so I for one will not be using Text Links Ads at all. It’sa definite Blogging Mistake to use Text Links Ads.我不想讓任何谷歌的懲罰-所以我一個不會使用文本鏈接廣告在所有。這是一個明確的博客錯誤使用文本鏈接廣告。

Here are some articles on the same subject: 這裡有一些條款就同一議題：
Google’s Take on Text Links Ads谷歌的採取文字鏈接廣告
Matt Cutts on Hidden Links馬特卡茨就隱藏鏈接

Do you have comments on Text Links Ads, google pagerank, or buying links?你有意見文本鏈接廣告，谷歌的PageRank ，或購買鏈接？ Please comment now below, and share with everyone!現在，請下面評論，並與大家分享！