Google Penalty for Using Text Link Ads!?谷歌使用的罚则文字连结广告！

A lot of people monetize their blogs with很多人赚钱的博客 Text Links Ads文字链接广告 . 。 I mean, why not?我的意思是，为什么不呢？ If you’re not making a pile of cash with adsense, your low traffic, better than PR2 blog or web site can make an extra hundred bucks per month using this service.如果你不使桩的现金与AdSense ，你的低流量，优于PR2的博客或网站上可以作出额外的100钱，每月使用这项服务。 Just list your site, and you can sell up to 8 text ads.只要您的网站名单，你可以出售多达8个文字广告。 Ad rates are based on your page rank and alexa rating, you could charge $5 - $30 per month per ad.广告费率是根据您的网页排名和等级排名，你可以收取$ 5 -3 0美元每月的广告。 You can hand select the advertisers you want to approve or deny if you choose.另一方面，您可以选择广告客户要批准或拒绝如果您选择。

So what what’s the problem - the service is just like adsense really - isn’t it?那么什么样的问题-服务是一样的A dSense真的-是不是？ People are buying ads on your site, hoping for clicks back to their products or services aren’t they?人们正在购买您网站上的广告，希望点击回到他们的产品或服务是不是？ Well, the first difference is adsense is a “contextual” ad service.嗯，第一次不同的是AdSense是一个“内容”的广告服务。 Ads are placed on your site based on the keywords and phrases on your pages, trying to match up the most relevant ads to your content.广告放在您的网站上基于关键字和词组在您的网页上，试图匹配最相关的广告到您的内容。 Text link ads not only might not be relevant, the purchaser buys the link for an entire month on your site.文字链接广告不仅可能没有相关性，买方的联系购买了整整一个月您的网站上。 Adsense only pays you if someone clicks on an ad, with text link ads you get paid the same amount if no one clicks, or if 1,000 people click.支付的Adsense只有你，如果有人点击广告，以文字链接广告你付出了同样数额，如果没有人点击，或者如果1000人点击。

The reason this issue came up for me was because I was (today) considering putting text links ads back on one of my sites.原因这个问题来到了，我是因为我（今天）考虑把文字链接广告回到我的一个网站。 I did it once, and nobody bought any ads - and I thought I’d give it a try.我没有一次，没有人买任何广告-和我想尝试一下。 I was reading a post by Gaman at Sabahan.com about我读通过后在Sabahan.com Gaman约 How to make $500 per month or more from Text Links Ads如何使每月500美元或更多的文本链接广告 . 。 Gaman’s ideas was to get 10 running sites with PR2 or higher, and sell text link ads on all of them. Gaman的想法是要运行10个网站PR2或更高，销售文本链接广告的全部。 If each blog makes $50/mo from TLA, then you are making $500 per month.如果每个博客$ 50/mo使得从顶级聚类，那么你正在每月500美元。 I wasn’t thinking of putting the ads on 10 sites by any means, but it got me thinking about putting them on 2 or 3.我并没有考虑把广告的10个地点以任何方式，但它让我思考使他们对2或3 。

I went back to the text link ads web site, and logged into my (old) account.我回去的文字链接广告网站，并登录到我的（岁）的帐户。 I enabled my site, and downloaded the WP plugin, and then added the code to my sidebar (on another site) to sell ads.我启用了我的网站，并下载插件的可湿性粉剂，然后说，我的代码栏（在另一个网站）销售广告。 While I was in the sidebar, I decided to add in a “most recent comments” block, and went to check out some plugins to get that done.虽然我是在补注中，我决定将在“最近的评论”块，去检查了一些插件获得的工作要做。 The guy that writes the Most Recent Comments plugin just happenned to have a post (listed in the sidebar) entitled “这家伙写的最近的评论插件只是happenned有一个职位（列在栏） ，题为“ Goodbye Text Link Ads再见文字链接广告 . 。 Well, give that I had just installed TLA in my site - I just HAD to read that, now didn’t I??好吧，让我刚刚安装了顶级聚类在我的网站-我只是读，现在没有我？ ？

That post in the FreePress Blog talks about getting rid of text link ads on his site because he believes that it can (or will in the very near future) negatively impact your site.后在FreePress博客谈摆脱文字链接广告上他的网站，因为他认为它可以（或将在不久的将来）产生消极影响您的网站。 The crux of it is that while the site is called Text Link *ADS*, you are selling links (on a monthly basis) on your site.的症结是，虽然网站是所谓的文字链接广告* * ，你是销售环节（以每月为基准）在您的网站上。 Google firmly states in their Quality Guidelines谷歌坚决国在其质量指南 that you should not engage in the buying or selling of text links.你不应该参与购买或出售的文字链接。

This is what they say:这就是他们所说：

“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. “多纳仙，包括”仙参加吨链接计划，旨在提高您的siteÃ仙，包括“仙语排名或PageRank 。 Avoid tricks intended to improve search engine rankings.避免技巧旨在改善搜索引擎排名。 A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you.一个好的经验法则是，是否youÃ仙，包括“人民币感觉很舒服解释youÃ仙，包括”仙性做一个网站，与你竞争。 Another useful test is to ask, “Does this help my users?另一个有用的测试要求，一个仙，包括“这是否帮助我的用户？ Would I do this if search engines didn’t exist?”我会做到这一点，如果搜索引擎didnÃ仙，包括“仙吨存在吗？ ”

In fact, Matt Cutts, Google’s head of web spam has blogged about this multiple times - including his post “事实上，马特卡茨，谷歌负责网页的垃圾邮件的博客上讲述了这个多次-包括他的帖子“ How to Report Paid Links如何报告付费链接 . 。 That’s right - if you believe a site has engaged in buying links, you can report them to google.这是正确的-如果你相信一个网站进行了购买链接，您可以提交到谷歌。

So what can happen to you if google finds out you’ve bought (or sold) links?所以会发生什么给你，如果谷歌发现您购买（或出售）链接？ They can penalize you.他们可以惩罚你。 They can penalize you in search results first, and if you use either Adwords or Adsense your account could be banned.他们惩罚你可以在搜索结果第一，如果你使用AdWords或AdSense帐户可能被禁止。 If you don’t worry about traffic from google, or don’t use adsense or adwords - so what, right?如果您不担心交通谷歌，不要使用AdSense或AdWords -有什么，对不对？ Continue to use TLA or another similar service.继续使用顶级聚类或其他类似的服务。 But for most of us (since google is the largest search engine), we rely heavily on traffic from google search, and most of us would not want to jeapordize our adsense revenue (especially if you use it on multiple sites).但是，对于我们大多数人（自谷歌是全球最大搜索引擎） ，我们依赖于交通谷歌搜索，我们大多数人不希望jeapordize我们的AdSense收入（特别是如果你使用它的多个网站） 。

Now let me back peddle a bit and talk specifically about WHY Text Links Ads are bad.现在让我回到兜售一点，特别谈谈为什么文本链接广告是不好的。 The TLA service is primarily selling links for the purpose of gaining google Pagerank (PR).该顶级聚类服务，主要是销售环节，目的是获得谷歌网页级别（ PR ）的。 Page Rank is a factor that google uses to score your site’s performance on a scale of 1 to 10.网页排名是一个因素，谷歌用评分您的网站上的表现的范围为1到10 。 In fact, the way to get a better score is by getting other site to link to you with a higher pagerank.事实上，以更好地评分是获得其他网站链接到你具有较高的PageRank 。 The thought of buying text links from half a dozen PR5 sites at $15/mo each is very appealing, if for that $90 per month you can essentially ‘buy’ a better spot in google search results.想到买文本链接从半打PR5网站为每个15/mo是非常有吸引力，如果为90元，每月可以基本上是'买'更好的位置谷歌的搜索结果。 It might be far easier (and cheaper) to do that than use Adwords to pay for 10,000 clicks at 6 cents each.也许是容易得多（便宜）这样做比使用AdWords支付10000点击次数为6美分。 The way the google algorithm works, a hyperlink is a “vote”.的方式，谷歌算法，超连结是一个“投票” 。 Sites with higher pagerank that have a link carry more weight than one with a low or zero pagerank.网站具有较高的PageRank有联系携带更多的重量超过一低或零的PageRank 。 Google feels that if you buy text links (directly or through a service) you are “buying votes” - or indirectly buying a higher rank in search results.谷歌认为，如果你买文字连结（直接或间接通过服务）你是“买选票” -或间接地购买更高级别的在搜索结果中。

You might say “just rel=nofollow the links”, but with TLA that’s not possible.你可能会说： “只是相对= nofollow的联系” ，但与顶级聚类这是不可能的。 Read this post about “阅读这一职位的“ Dropping Text Links Ads滴丸文字链接广告 by h0bbel, where he talks about his recent experiences with TLA.由h0bbel ，他在谈到他最近的经验与顶级聚类。 He added the rel=nofollow tag in himself, and Text Link Ads told him to remove it.他说，相对= nofollow标记的自己，和文字链接广告已告诉他，将其删除。 He references Ryan Jones at dotcult.com and his post “他提到在瑞安dotcult.com琼斯和他的帖子“ Text Link Ads A Scam文字链接广告骗局 “. “ 。 Ryan had his account suspended when he added nofollow to the TLA on his site.瑞安已暂停其帐户时，他说nofollow的顶级聚类他的网站上。 Ryan pointed out that no where in TLA Terms of Service does it state you can’t do this.瑞安指出，如果没有在顶级聚类的服务条款没有国家你不能做到这一点。 With h0bble, TLA put in his account that he was using ‘nofollow’ and all his advertisers that had been buying links with him (for months) didn’t renew - and then he closed his account.随着h0bble ，顶级聚类在他的帐户，他使用' nofollow '和他的所有的广告客户已购买与他（月）没有更新-然后，他关闭了帐户。

Isn’t this all just a really tell tale sign that using TLA is definitely violating google’s TOS?难道这一切只是一个真正的故事告诉签署，使用顶级聚类肯定是违反了谷歌的服务条款？ If those advertisers weren’t buying the ads for the “link juice” alone - why didn’t any of them renew with h0bble?如果这些广告客户不买广告的“链接汁”独-为什么没有任何人再次与h 0bble？ He points out that on the他指出，对 Text Links Ads web site文本链接广告的网站 home page it says主页说

Improve your traffic and search engine rankings. 提高您的流量和搜索引擎排名。 Only TLA can deliver an ad that does both. 只有顶级聚类可以提供一个广告，这两者。

. 。 So - they are actually in a way boasting that you can “improve (BUY) search engine rankings” - aren’t they?所以-他们实际上是在某种程度上吹嘘，您可以“改善（求购）搜索引擎排名” -不是吗？

Now let’s be clear - I’ve seen and read a lot of posts, stories, and comments on this subject.现在，让我们很清楚-我看过，并宣读了很多职位，故事，和评论这一问题。 One thing that I see a lot of people misconstruing is the difference between “buying traffic” and “buying search engine rankings”.有一件事，我看到很多人misconstruing之间的区别是“买流量”和“购买搜索引擎排名” 。 It is against Google’s TOS to buy rankings, but buying traffic is not.这是谷歌的服务条款排名购买，但购买量则不是。 They are two completely different things.它们是两个完全不同的事情。 You can buy traffic in many ways, and there are dozens and dozens of services to do it from - including the big ones like Google Adwords, Microsoft AdCenter, and Yahoo!你可以购买交通在许多方面，并有数十座的服务，这样做的-包括大的像谷歌的A dwords，微软的A dCenter，和Y ahoo！ Sponsored Search.赞助搜索。 The easiest way to explain this to you, is to最简单的方式解释这个给你，是 quote a comment from Matt Cutt’s himself报价评论作者Cutt的自己 : ：

“…there’s absolutely no problem with selling links for traffic (as opposed to PageRank). “ ... thereÃ仙，包括”仙语绝对没有问题，销售环节的流量（而不是网页） 。 At在 http://www.mattcutts.com/blog/hidden-links/ I mention a couple ways to sell links that Google would have no problem with.”我提到一对夫妇的方式出售链接，谷歌不会有任何问题。 “

Many people think that is using TLA is bad - then similar services like许多人认为这是使用顶级聚类是坏-然后类似的服务，如 AdBrite must be as well.必须的。 Here’s what Matt had to say about that:以下是马特不得不说的是：

“…I believe AdBrite constructs their links with JavaScript so that links are being sold for traffic, not to affect search engines. “ ...我相信AdBrite建构它们之间的联系与JavaScript ，以便联系正在出售的交通，不影响搜索引擎。 Things like JavaScript, the nofollow attribute (or meta tag), or doing a link through a redirect that is robots.txt’ed out would be techniques to sell links for visitors/traffic, as opposed to trying to influence search engine rankings.”这样的JavaScript的nofollow属性（或中继标记） ，或做一个链接通过重定向是robots.txtÃ仙，包括“分版了将技术，销售环节的访客/交通，而不是试图影响搜索引擎排名。 “

When I really think about it, it’s surprising that TLA has gotten as far as it has.当我真的想它，这是令人吃惊的顶级聚类变得尽可能它。 Read this article about阅读此文章 Page Rank Penalties网页排名的刑罚 and see if you don’t think the company in question sounds exactly like TLA?看看如果你不认为该公司有问题的声音酷似顶级聚类？ I mean, this article was written back in 2002, and that company got a PR0, and about every site in the network of ads was affected negatively.我的意思是，在本文撰写早在2002年，该公司有PR0 ，大约每一个网站的网络广告是负面影响。 I read this post on Sphinn about我读这个职位上大约Sphinn Text-Link-Ads.com hit by Google Penalty文本链接Ads.com受谷歌罚则 a month ago, and it appears that TLA doesn’t even rank for the term “text links ads” anymore - which means that they were hit with a google penalty.一个月前，看来顶级聚类甚至没有排名的“文字链接广告”了-这意味着他们被击中了谷歌的处罚。 I see they had ‘bought’ the top spot (in adwords) in search results for those keywords, but they don’t rank in search results at all.我看到他们'买'的榜首（在AdWords ）在搜索结果中的关键字，但是他们没有排名在搜索结果中。 Is the beginning of the end for TLA?是结束的开始为顶级聚类？ If you use their service to sell ads on your site will you and your google pagerank be affected?如果你使用他们的服务销售网站上的广告将你和你的谷歌的PageRank受到影响？ If not now, you probably will be in the future.如果不是现在，你可能会在未来。 I don’t want any google penalties - so I for one will not be using Text Links Ads at all. It’sa definite Blogging Mistake to use Text Links Ads.我不想让任何谷歌的惩罚-所以我一个不会使用文本链接广告在所有。这是一个明确的博客错误使用文本链接广告。

Here are some articles on the same subject: 这里有一些条款就同一议题：
Google’s Take on Text Links Ads谷歌的采取文字链接广告
Matt Cutts on Hidden Links马特卡茨就隐藏链接

Do you have comments on Text Links Ads, google pagerank, or buying links?你有意见文本链接广告，谷歌的PageRank ，或购买链接？ Please comment now below, and share with everyone!现在，请下面评论，并与大家分享！