Forbes Blogging Network is a Dud福布斯博客網是一個瞎火

Back in Mid-April I wrote早在4月中旬我寫信 Forbes Likes my Web Site福布斯喜歡我的網站 . 。 They started the “Forbes Blog network” and hand-picked 400 blogs worldwide to take part.他們開始在“福布斯博客網”和一手提拔的400名世界各地的博客參加。 I think their initial idea was to be able to sell ads beyond Forbes.com to a stable of business and finance blogs to not only generate income, but also to expand their reach and audience.我認為他們最初的想法是能夠銷售廣告超出Forbes.com一個穩定的商業和金融博客不僅創收，而且還擴大其範圍和對象。

I was contacted in Feb 2008 and asked to participate.我接觸的2008年2月，並要求參加。 Flattered to be considered (and contacted) by someone at Forbes.com I readily accepted.受寵若驚要考慮（和接觸）的人在Forbes.com我欣然接受。 I was told that we would be paid per impression and not by click, and that from time to time posts from bloggers would be linked or featured somewhere on Forbes.com to be determined.我被告知，我們將支付每印象，而不是按一下，並且不時員額將博客鏈接或功能上的某個地方Forbes.com待定。 It wasn’t guaranteed, but the prospect of this was exciting.這是不能保證，但前景是令人振奮的。 By Mid-April they had even hired a new VP exec to head up the Forbes Blog Network and to kick start media buying and ad sales. 4月中旬，他們甚至聘請了一名新的副總裁兼執行官，負責福布斯博客網，並啟動媒體購買和廣告銷售。

In the last two months I’ve only seen 4 maybe 5 different advertisers launch campaigns in the network.在過去兩個月裡我只看到第4也許5個不同的廣告客戶推出系列網絡中。 Out of the 55,000 impressions I have personally served, only 5,000 have been paid ads and the remaining 50,000 have been free advertisement for the Forbes Blogging Network (unpaid).出5.5萬展示我親自擔任，只有5000已經支付的廣告和其餘的50000已經免費廣告的福布斯博客網（未付） 。 CTR has been an abysmal 0.5% or less (due to non-targeted ads), and I have earned a ridiculous $30 to date.點擊率一直是深不可測0.5 ％或更少（由於非針對性的廣告） ，我贏得了一個荒謬的30美元的日期。

It’s for these reasons that I’m calling “shenanigans” on Forbes and (as you may have already noticed) have removed all ads from my site from them.這是因為這些原因，我打電話“把戲”福布斯和（如您可能已經注意到）已刪除了所有的廣告從我的網站從他們。 As a result, my pages now load about 50% quicker as well.因此，現在我的網頁負荷50 ％左右，以及更快。 I have inquired via email to my account manager twice about the status of the network and my concerns for ads served, but have received no response to date.我已經通過電子郵件詢問我的帳戶經理約兩倍的地位，網絡和我所關注的廣告服務，但沒有收到任何答复的日期。

There are lessons to be learned here:有經驗教訓的位置：

First - just because you are a well respected (print) company doesn’t mean you can start up a new (web) advertising network and be successful overnight.首先-只因為你是一個很好的尊重（印刷品）公司並不意味著你就可以開始了一個新的（網絡）廣告聯播網，並取得成功的。 Especially when it’sa “blogging” network and those in charge aren’t bloggers OR familiar with the Blogosphere.尤其是當這是“博客”網絡和負責人沒有博客或熟悉博客。

Second - when you deal with bloggers, don’t be surprised when they write about the details of dealing with you.第二-當你處理博客，這樣做不會感到驚訝時，他們寫的細節處理與您聯繫。 Take this into consideration when you ignore their emails.考慮到這一點時，忽視他們的電子郵件。

Third - as a blogger, feel free to try new forms of monetization and exposure - but don’t be afraid to kick them to the curb if you don’t get results.第三-作為一個B logger，隨時嘗試新形式的貨幣和接觸-但不要害怕他們踢的遏制如果你沒有取得結果。

I’m sure someone’s getting paid on the Forbes Blogging Network, but I have a feeling it’sa stocks or trading site with 50,000 pageviews per day and not me.我敢肯定有人獲得付款的福布斯博客網絡，但我有一種感覺這是股票或交易網站瀏覽量50000每天，而不是我。

Tags:標籤： forbes福布斯