You’ve heard of a “Pillar Article”, now I’m going to teach you how to write a “Flypaper Resource Page” that will get you site 100X more traffic over time. I will show you how to write a page with expert content – even if you are a newbie blogger!
In my previous post “My Formula for Creating Consistent Top Quality Blog Post Content” I talked about writing pillar articles to increase traffic. This means that you should be writing posts that are top quality in nature on subjects that many people search for. These are posts where you do a lot of research and go in depth with how-to’s and actionable items, citing sources and providing resources. A pillar article or post doesn’t really even reach “pillar status” until becomes one of your top 5 or 10 traffic draws. Look in my sidebar at my most viewed posts – those are MY pillar articles!
Lately I’ve been thinking quite a bit about how to use WordPress to better manage and make use of my content. I’ve been building web sites for more than 13 years – so the bulk of that time was spent creating and maintaining static HTML web sites. A blog is such a different paradigm to work with, rolling posts on the homepage much like an ongoing magazine or journal. Sometimes it can be so hard for your visitors to find your best content. Sure you have categories and tags (and search), but that doesn’t always cut it.
Here’s how I came up with a new idea a few weeks back that rolled a bunch of techniques I’ve learned over the years all into one. By using what I’m about to show you – you can create a brand new “most visited page” permanently on your in less than 24 hours. If you use this technique a half dozen times – you could easily get 100 times more traffic to your blog!
I’ll also give credit where credit is due, I came across this post on MarcoRichter.net about “Writing a Series of Posts” to build traffic. I thought “I could (and should) do that…” On the right of this page under “Pages” you’ll now see a link to my article series. I started 2 different series (and a third one will start this week). I was in the process of finishing writing the first installment for the BANS series and I came across this Link Building Cookbook Series over at Mixed Market Arts. As a matter of fact, his post on Two Easy Free Links for All Your Sites led me to write my post Working the Wiki’s for Backlinks later that day. His Link Building Cookbook Series was so good, that I began to read most of the posts (when I should have been working on other stuff). It got me thinking about linkbuilding, and I was going to save some links and ideas for another future post. I thought about maybe creating my own series for linkbuilding, but #1 – I don’t like to outright copy someone else’s format, and #2 – I wanted to encapsulate as many link building ideas as I could in one spot. Then I read Mashable is Your #1 Big Bad Boost for Beginner Bloggers and I knew exactly what I had to do.
You may or may not know what Mashable is. If not, read that post I just linked about it. Mashable is a social news web site. Some of their posts and articles get “thousands of diggs” (yes thousands). Usually their the ones that are an “invaluable resource” – like their WordPress God – 300 Tools for Running Your WordPress Blog post. That one post alone is SO LINKED it has it’s own google pagerank of 5. The Mixed Marked Arts post about using mashable as a boost is a good idea, but I think it’s an even better idea to create your own invaluable resource page.
I started by building this Link Building Cheat Sheet page. I wrote a couple paragraphs of nice description, and then three or four ways I could think of to get build quality back links. I added 4 links at the end of the page leading to previous posts I’d written about link building. Then I decided to network with other bloggers for help building the page.
I sent about 100 messages on entrecard to bloggers I liked asking if they had a post about linkbuilding I could link to as a resource for my page (you could use myBlogLog, bumpZee, BlogCatalog, or any blogging community to do this). I also stated that I did not expect a link back or a review, I was providing a simple one-way link to their site. This actually made a lot more people respond, because they get a “free backlink from me” and they don’t have to do anything.
As the replies started to come back, I got some really great ideas about linkbuilding – some that I forget to list and others simply hadn’t thought about. I wrote about every idea and link I got in the context of my page, and the content exploded to about four times the size as when I originally posted it. Many people I linked asked said they were giving me a free review, others linked my page. I commented on the posts I linked to, and received automatic trackbacks on many. Replies are still rolling in and the page will grow and grow and grow.
I’m creating my own “invaluable resource page” just like one of the ones on mashable, but look at what else I’m doing:
- Building backlinks with reviews, comments, and trackbacks
- Building traffic to my blog
- Getting new recommendations and ads in entrecard
- Getting new friends in BlogCatalog and myBlogLog
- Getting new RSS subscribers
- Writing an “expert” page on a subject that I’m not exactly an expert in
See that last point? It’s probably the most important one. I have managed (by networking with other bloggers) to write a highly bookmarkable resource page – without even being an expert in that area! All by networking with other bloggers and asking for help! Now also pay attention to the actual copy and text of my link building cheat sheet page, and you’ll see that’s it not just a simple list of links or fluff. I organized the page into usable sections and commented about why visitor’s would want to read each of the posts that I linked. In addition, I did not link to everyone that sent me a URL. I diligently sorted through all the URL’s sent to me, and read every post – using only the ones that were most relevant to the topic and had usable information with actionable items. When you’re writing a page like this just think about what kinds of things would make you bookmark it and come back over and over and over again. That’s why I’ve coined the term “Flypaper Resource Page” for this technique!
The reason I said earlier that I used some old school techniques for this is because those of us that had static sites “back in the day” remember when search engines weren’t so good and the better sites had lists of links (and reviews) of the best places to find things. As the search engines got better those types of sites fell out of favor, but now there are SO MANY blogs and web sites that you can only spend so much time trolling search results. Anymore, I find some of the best stuff on blogs I read (just like the old days). It’s kinda like when you visit a restaurant because a friend told you how good it was vs. reading the yellow pages for a new place to eat at.
Last – I want to talk about why I wrote this post. When I was writing my flypaper resource page (link building cheat sheet) and the replies were coming back, I got one from Reward Rebel that said “I don’t have a link building post…”. That comment from Laney prompted me to write this article – which could have been alternately entitled “How to write expert posts on subjects that you’re no expert on!” I told her I’d write this post for her, and wanted her to use this technique to write her own page and a subject of her choosing to attract visitors and back links like flypaper.
By networking with other bloggers you can accelerate your traffic and linkbuilding much faster than if you wrote every single post and page on your own. Isn’t it time that you stepped out of your box and networked with other bloggers to do the same? Whether you do it in entrecard, mybloglog, bumpZee, blogCatalog, or another blogging network – I also encourage you to join my Content Exchange Blogging Network to exchange content with other quality bloggers. Also be sure to comment on this post if you have a question or item that would make it even better!
If you build a Flypaper Resource Page – comment back or contact me and I will link them here as successful examples!