This is my Best Practices cribsheet for setting up new BANS Niche Sites to be profitable.
This is part 7 of the Watch Me Build a BANS Niche Site from Scratch, be sure to read the rest of the series!
I remember when I first bought BANS or “Build a Niche Site” – it said “it may be addictive”. Sure, it may be. It’s no different than having 249 new ideas for making money online – and not enough time to do them all. I want to speak a little bit about the realistic effort(s) required to get a brand new BANS store off the ground and making money. I saw a twitter post last week where one guy said “I just setup a dozen new BANS sites” and I thought – “…are you insane?”. It got me thinking first about the fact that I myself had a half-dozen BANS sites I desperately needed to get setup and running, and then immediately after that I realized it could take an entire week of bleary-eyed late nights to get it all done. I tend to write a lot of in-depth posts and articles about how to do very specific things for BANS sites and WordPress. In fact I wrote Best Practices for Setting up a New WordPress Blog in 60 minutes or less last year as a cribsheet for myself setting up new blogs. I have determined that I now need the same thing for my BANS sites – and hopefully it helps you whether you are a niche site newbie or a pro.
This cribsheet is my personal work plan for 6 brand new BANS sites I just setup. I created it because without a plan – I’ll never do the required work to set them all up and get them running. I mean, if you’ve been reading this series at all you know how much I’ve been dragging my feet on the one test store already – at this rate I’ll never get the rest of my niche sites setup without a concrete written action plan.
Step 1: Initial Creation of Your BANS Stores
I think that if you’re going to setup a lot of BANS sites you should just set some time aside to get the initial setup done for all of them at once. I created 6 brand new BANS sites by taking 30 minutes one night while watching TV to upload the files to all the domains, and then the next day I took another 30 minutes to get them all connected and logged into for the first time. So – all in all it took 60 minutes for the initial setup of 6 brand new BANS sites. For the record I use Linux, and administer my sites with cPanel, all these sites were created on my Hostgator account. Hostgator has been very good for my BANS sites, and one of the easiest setups I’ve ever had on a web host.
This is what I did:
1. Uploaded the latest BANS build to 6 new domains.
2. Created 6 new databases
3. Created 6 new database users
4. Assigned the users to the databases
5. Run bans for first time on every site, adding in database info
6. Login to bans for first time after setup and immediately change username and password
Step one time required was: 60 minutes
Step 2: First time Setup of Your BANS Stores
The very initial setup of a BANS store (once it’s created) can be done in about 10 minutes or less if you’re prepared. That is, if you already know what you keywords are and enough information about your niche to fill out the initial metadata required. If you aren’t ready for this step, read my keyword research cheat sheet.
This is what I do:
In the “setup” tab of your BANS admin…
1. Enter your site name
2. Choose an eBay category
3. In “Site Wide Meta Tags”, remove “CATNAME” if the eBay category name isn’t descriptive enough
4. Delete “keywords”, and enter my own 8-10 descriptive keywords
5. Delete “description”, and enter my own keyword laden 30 word description
6. Choose a product layout (try not to make all your stores the same)
7. Enter your affiliate ID (or you won’t get paid)
8. Check the box to remove the “powered by” link
9. Enter some kind of keyword in “site wide search query” to narrow down products, like entering “ps3” if the category is “video game systems” but your niche is “playstation 3”
10. Change the navigation. I like “open” (show all pages all the time) for smaller sites, and “closed” for larger sites
In the “template” tab of your BANS admin:
1. Choose a default template (I choose 2 column, one for navigation and one for ads)
2. Upload a custom header logo
3. Add google analytics code to the footer.php for tracking site stats
In the “ads” tab of your BANS admin:
1. Add “above” ads (I prefer 336×280 adsense blocks)
2. Add “below” ads (I prefer another 336×280 adsene block or an Amazon widget of some kind
3. Add “left” ads (I prefer a small link unit)
4. Add “right” ads (I prefer the 160×600 Adsense skyscraper and maybe an amazon search box or smaller box ad)
In the “content pages” tab of your BANS admin:
1. Edit the “home” page with meta info, title, description, and keyword
2. Edit the “page info” with a good main keyword category name and page url
3. Edit “page content” with at least one good 100+ word paragraph of original content
4. Edit “below products” with some kind of offer related to the content from amazon, commission junction, or other affiliates prefaced by a few word of original content
5. Edit “product info” with a search query if you need one…i.e., if you want to highlight specific things on the home page you may need to enter specific keywords here to filter down to what you want displayed
In the “store pages” tab of your BANS admin:
See what you have listed. If you only have one, then your chosen eBay category ID might not have any sub-categories to make pages out of. If that’s the case you’ll need to create your own additional pages and use the same category (or other categories) and use keywords in “search query” to get the specific products you want for each page. If you have a ton of pages listed, you may need to delete ones that don’t apply – or change keywords on them to remove things that aren’t relevant. You may also want to rename the page links and URL’s quickly to what you want (before the site gets spidered by search crawlers).
Believe it or not, I can do all these things in about 10 minutes, but I usually have my header logo already prepared. The only exception would be if the BANS store had tons of store pages (created from eBay categories) I had to edit. So for this section I had 6 sites to “setup” and it took a little over 60 minutes for me to do them all.
Step two time required was: 60 minutes
Step 3: Creating Original Content Pages for BANS
The thing about BANS sites is that you want to make sure your niche store has original content. Without it, google sees it as one big heap of garbage. It’s true, I’m making money on our test site created earlier in this series from only MSN traffic – but I think that the profits would be x4 if I had google traffic too. Probably one of initial reasons I put off setting up a BANS site is knowing how quickly I have to get original content into it (before the spiders come) if I want it to be successful. I personally think you should have at least 6 original content pages for a brand new BANS site, but in reality I’m usually lucky to crank out two.
The time required to create good original content pages for a BANS niche store depends on how long the research takes and how good a writer you are. For a good, quality, keyword-laden, well-research article it takes me usually one to two hours (*per article). You may think that’s a long time, but it’s really not once you factor in the research and reading time, keyword research, and then actually putting into BANS itself – adding in title, description, keywords, URL, link text, etc.!
What makes a good BANS Content Page?
1. A good sentence of two introduction “synopsis”
2. An introduction or setup paragraph with keywords
3. Sections separated by keyword-laden “headers”
4. “Ask a question” based on good keywords
5. Explain the product or concept
6. Describe specific models using names and numbers people search for
7. Close with a closing statement paraphraph summarizing your article
This may seem kind of vague at first, view an example on our test site for Bluetooth Headset Review. Any additional components you add to an original content page will only enhance it. Try adding images, relevant YouTube videos, flickr images, whatever you can find. It’s also a good practice to link other sites in original content pages because then all your external links aren’t all nofollowed and you look like more of a legitimate site to a search engine and less like a “store”. You may also want to re-read Creating BANS site content for Traffic.
Step three time required: 12 hours
That time required is just for 2 articles per site to get them going. 6 articles per BANS site would be 36 hours or more.
Step 4: Registering Your BANS site with Google, Yahoo!, and MSN
All Bans 3.0+ sites have an “XML Sitemap” automatically created. You can access yours by adding “sitemap.xml” to your BANS url. Here is our Test BANS site sitemap. To get your site and all pages properly indexed in the search engines you must register that sitemap with MSN, Yahoo, and Google. You need to make sure you get this done, but don’t do it a second before your original content pages are created in your BANS store. The entire purpose of doing this is to get those new pages listed in the major search engines.
Step four time required: 15 minutes
Step 5: Building Links for BANS sites
As soon as your site is registered you want to think about building some links for it. My advice is make sure you do this, but don’t go hog wild the first month – because that will increase the factor by which your BANS site could be “google sandboxed”. Read BANS Success: Building backlinks Part 1, and How to Build Better Backlinks in Forums. By leveraging blog comments and forums posts you can easily build links for your new BANS site. My advice is to spend at least 15 minutes per site per week creating 2 or 3 backlinks. For 6 sites that’s 90 minutes per week – and I would do this for about 4-6 weeks at least (if not more).
Step 5 time required: 90 minutes (per week)
Step 6: Promoting BANS sites
Steps 1-5 are all that are required to get a brand new BANS niche store off the ground and ready to start making money. If you wanted, you could at this point start some adwords or Yahoo Search Marketing campaigns to direct traffic to the site and start making money. Personally, I’m a fan of seeing how much money I can make without spending any money. To do that (organically) requires good old fashioned promotion. Some of the best ways to do this are by submitting articles, and by created community pages like Squidoo and HubPages. I’ve writte guides for both subjects – read my guide to Article Directory Promotion, and BANS: Building Targeted Links and Authority.
The time required to submit at least 2 articles and create one HubPage and one Squidoo page is about 4 hours total (from my personal experiences).
Step 6 time required: about 24 hours for 6 sites
There you have it – in my estimation, to properly setup 6 brand new BANS niche sites to start attracting organic traffic without spending any more would would about 70 hours over the course of a month. That’s about 2 1/2 hours per day, 7 days a week for a 30 days. I’m a firm believer in planning and honesty – and I’m not here to sell you “hope in a box” (as Jeremy says). I want you to understand that there’s money to be made online for sure, but you must invest the time and effort required. The next time you hear someone say they “setup a dozen BANS stores”…now you know that it takes about 2 months to do that right!
Don’t have “Build a Niche Store” yet? Click here:
If youâ€™re reading this page to try and figure out is Build a Niche Site for you or not – please consider buying BANS through my affiliate link. I make a small commission, which would help defray some of my time and expense for putting together this BANS tutorial (and future BANS success articles) for you! I purchased my copy through an affiliate link in gratitude to the blogger who talked of his success with this niche building site script.
Also – if BANS isn’t for you, please consider reading How to earn money using Affiliate eBay WordPress Plugin BAYRss. With BANS you build content basically around eBay auctions, but with BAYRss you place eBay auctions in your posts and pages. Check it out, I use (and make money) with both BANS and BayRSS!