Author: John Pratt

A Quick,Yet Actionable WordPress SEO Guide

WordPress is, hands down, the best content management system. There are many good things to say about WordPress and few negatives. One of the negatives, however, is that it isn’t search engine optimized out-of-the-box. You have to configure and tweak it. The following is a quick WordPress SEO guide to get you up and running. The Fundamentals This bit deals with the initial housekeeping. Titles and meta– while title tags and meta descriptions no longer provide an SEO boost from an algorithm point of view, they inform Internet users what your site is all about in the search engine...

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Make Animated Gifs from Video

If you’ve ever tried to make a short video clip for your website, you know how much of a pain this can be. I’m going to show you a method for making an animated gif form video today that’s easy, simple – and takes only a few minutes. The web has been infatuated with motion ever since the first “blink” tag used in HTML to flash text off and on. Soon after the “animated gif” revolution began – and flashing blinking web pages were everywhere. With the advent of YouTube, we’ve been embedding videos into web pages for years...

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How to fix WordPress email marked as spam

In this post I’ll teach you how to keep your WordPress outgoing emails from being marked as spam when being received. Whether you own and maintain your own WordPress sites, or some for clients – this is probably one of the most helpful things you could learn (and I’ll tell you why). Nearly everybody uses a shared web host for WordPress, and the most common big ones are Bluehost, Dreamhost, Hostgator, Godaddy. There are some smaller ones like Media Temple, but those 4 are the biggest 4 I commonly come across. The big hosts don’t just have thousands or...

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Who Shares Your Blog Posts?

If you do any kind of digital marketing or social media management you already know that everything is about measurement and analytics. It seems like every time you turn around there’s a new website or app that helps with your content marketing plans, and most include some kind of analytics. But how helpful are those analytics? And how accurate are they? So everybody has tools, and everybody has stats. On the other side of it, I have seen a resurgence of tools that only do one thing (and do it well). I recently came across PostReach. They do one...

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Why A Side Project Is Your Holy Marketing Grail

Every Monday morning by 10AM I get an email with free stuff. I look forward to it. This article is about how this is your digital marketing holy grail. I’m a sucker for free stuff. Who isn’t? Over the course of time we all get snookered into signing up for various email newsletters and lists, all for the promise of something for nothing. From free case studies, to free downloads, free tips, free tricks, etc. Some time ago I received a promotional email for a new website called Creative Market. I thought – oh great, another Envato like digital...

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