The “About Me” page is a specific section on your website that establishes who you are, why you are there, and why your readers should be there. Unfortunately, even though it is one of the most important pages on a website, an About Me page can be a bit difficult to write sometimes. The following tips should help you come up with an exceptional page about yourself.
- Who You Are and Why You’re There: For a more personal feel, write in the first person. Establish who you are, what you do, and who your site is aimed at. Outline your experience and passion. Let your readers know what sets you apart from everyone else, and keep this information relevant to the topic of your website.
- What You Can Do For Your Readers: This is the part where you get to sell yourself. Outline what your readers can gain from your site. Perhaps you are selling a product that they need or can improve their lives. If you’re an expert on a certain topic, let them know. List any achievements and accomplishments that are relevant to the topic of your site.
- Don’t Be a Bore: This section of your website should be interesting and a little creative. Don’t make it dry and boring. Keep it entertaining, and engage your readers. Make them want to know more and read more.
- Keep a Positive Attitude: No one wants to read depressing things, so keep it positive. Most importantly, never sound like you doubt yourself. If you sound as though you doubt yourself, that will make your readers doubt you.
- Give Yourself an Edge: Be a little competitive, and scope out some other About Me pages written by similar websites. You don’t have to prove, beyond a doubt, that you are better. Instead, your goal should be to make yourself seem more unique, and to stand out of the crowd in the readers mind.
- Honesty is the Best Policy: Keep your information accurate, and stay honest. Never lie, as this can come back and bite you where you don’t want to be bitten. If you provide less than true information, people WILL find out. After people start finding out that you’re being dishonest, you can kiss your credibility goodbye.
- Show a Great Photo: A great photo is the icing on an otherwise great About Me page. It puts a face behind your words, and it shows that you’re not just hiding behind a website. While it doesn’t have to be a professional shot, it should be a good one, which shows you doing something related to your topic.
- Link to Yourself: The About Me page is a great place to include links to your other pages or great posts. Add links for your readers to follow you on sites like Facebook or Twitter. Insert links to your best posts or products, or, if you have one, your mailing list.
- Stay in Touch: Provide an easy and convenient way for your readers to contact you. Email links are nice, but contact forms are better. You can get these for free from a number of sites, and they can be embedded right into your site.
- Keep it Current: The About Me section on your site should be kept as up to date as possible, and it should always be considered a work in progress. Make it a habit check it every few months. Rewrite or add any new information or accomplishments if needed.
Even though the About Me page can be hard to write, it should never be overlooked. It is essential. This section can make or break your site. Write it wisely.