John Pratt

Digital Strategy. Innovation. Technologist.

About Me


John Pratt

Digital Director and Interactive Strategist

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.
Yo-Yo Ma

I truly believe that passion is something that transcends work. It’s the bar that separates those that do their work, and those that do outstanding work every time.

Technology has consumed my life as long as I can remember. When I was in grade school my grandmother let me tear apart clocks and radios to see how they worked. My grandfather taught me soldering and basic electronics. My father taught me basic programming on the first green screen computers ever sold by radio shack (with a tape drive). I taught myself to build computers when they cost more than a car, and I learned web programming when the web was still called the “information superhighway”.

I am an extremely passionate digital strategist and technologist.

Director with a strong technical background and a clear focus on building products centred around customer needs. I have 20 years of management and development experience within enterprise IT, agency, B2C and B2B industries. My strengths include client empathy, team mentoring, and discovery and implementation of new technology.

My Resume

work experience

Sept 2012

Director of Interactive, Hart Associates

Present Day

Advertising Agency, Maumee, Ohio

Director of the Interactive department for the agency. Direct reports include front end UI/UX, backend developers, QA, Analytics, SEO, and Project Management. We build a wide range of digital products including responsive mobile-first websites, web apps (standalone HTML5 and SaaS), digital media ad campaigns, e-commerce websites, mobile and tablet apps, and informational websites. Solutions include both LAMP and dot net products, both custom and CMS driven (WordPress, Umbraco, Kentico, Sitemaker, Drupal, and proprietary healthcare systems).

Responsibilities include digital strategy for client projects, product management, goal and KPI analysis, operations management, vendor management, creation of statements of work and estimates, internal and external staffing, process improvement and implementation, channel planning, and new product creation.

+ Digital strategy for clients for in retail e-commerce, healthcare, manufacturing, municipal, and educational sectors
+ Implemented best practices and standards for coding and environments
+ Created new service lines and packages for SEO, competitive analysis, security, dashboard analytics, and website maintenance
+ Instituted security and hardening standards for CMS driven websites
+ Process implementation for digital work flow from concept to deployment
+ Leading a department of twelve direct reports

Jan 2009

Development Director and Principal, JTPratt Media

Aug 2012

Boutique Agency, Adrian, MI

Principal and Development Director for media agency serving SMB and Enterprise clients. Responsibilities include digital strategy, media planning, and project management. Staff of 10 direct reports including designers, developers, QA, analytics, social media, and SEO.

+ SEO / PPC maintenance contract for Trilithic, 3+ years
+ Website development and maintenance contract, Avtec, Inc, 3+ years
+ Website maintenance and SEO / social management, Spanish International, 3 years
+ Digital strategy and web development, SPI, 2 years
+ Public speaker at WordCamp Detroit, WordCamp Columbus, and Washtenaw Community College on open source, SEO, and freelance management topics

May 2011

Director Digital, AFM Digital

August 2012

Web Startup, Detroit, MI

Digital Director for digital marketplace startup. Responsible for global product and technology strategy, content marketing and social plan, and operations management. Recruited and directed both development and social media teams. Directed the company through two rounds of funding, and managed aggressive launch schedule.

+ Go-to market strategy launched website on time and within budget

Nov 2006

Senior Programmer, Team Lead, Ford

Feb 2009

Ford Motor Company, contracted by Compuware

Team lead for suite of four Enterprise supplier applications used to make real time manufacturing decisions quantity, quality and availability of product. Responsibilities include project planning, agile development, quality control, and supervision of 3 direct report programmers. + Responsible for software development lifecycle + Created best practices for software release to development, staging, and live servers + Enforced stress and regression testing guidelines in all environments

Jan 2003

PTG Lead, Content Management, Ford

Nov 2006

Ford Motor Company, contracted by Compuware

Global IT Process Technology Group lead for content management research and converance. Responsibilities included technical audit of IT and business systems used worldwide for web content management, document management, and digital asset management.

+ Research team lead for open source content management research (WordPress, Mediawiki, Drupal, TypePress)
+ Collaborated with Marketing & Sales for digital asset management purchase order negotiation
+ Worked with and producers to audit existing systems and publishing processes

May 1999

Divisional Webmaster Director, Ford

June 2003

Ford Motor Company, contracted by National Tech Team

Director of Intranet websites and applications for Material Planning and Logistics (MP&L) division of Ford Motor Company. This included Intranet website, as well 10 ancillary domain and microsites, 75 business unit sub-sites, and 50 applications on Windows and Unix environments.

Responsibilities included production support for these websites and applications, and 300+ business unit content authors and developers around the globe. Support included training, migration support, architecture review, and creation and implementation of tools and technology for business unit content authoring.

+ Created global web standards and guidelines for business unit publishing
+ Implemented some of the first publishing and release tools for business units within Ford (development, staging, and production environments with deployment tools)
+ Implemented reusable technology for web components and tools
+ Instituted GPIRS help desk application with knowledgebase and chat functionality supporting 12,000 users, $1M first year cost savings
+ Created the Ford (WSO) Web Site Owner group for collaboration and communication worldwide among divisional and business unit webmasters (500 members)

Education experience


Owens College

Management certificates

Being a Great Facilitator Defining the Role of the Supervisor



Google Certified Adwords Expert


Certified Internet Webmaster (CIW) Classes, Ford Motor Company


Fairlane Training Development Center, Dearborn, MI

Certified Internet Webmaster (CIW) Classes

CIW Web Foundations Associate

  • Internet Business Associate certification
  • Development Associate certification
  • Network Technology Associate certification
CIW Design Professional
  • Web Design Specialist certification
  • E-Commerce Specialist certification
CIW Web Development Professional
  • JavaScript Specialist certification
  • Database Design Specialist certification
  • Perl Specialist Certificatio
CIW Web Security Professional
  • Web Security Specialist certification


Siena Heights College

Bachelor of Science

Dean's list achiever