Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks.
I truly believe that passion is something that transcends work. It’s the bar that separates those that do their work, and those that do outstanding work every time.
Technology has consumed my life as long as I can remember. When I was in grade school my grandmother let me tear apart clocks and radios to see how they worked. My grandfather taught me soldering and basic electronics. My father taught me basic programming on the first green screen computers ever sold by radio shack (with a tape drive). I taught myself to build computers when they cost more than a car, and I learned web programming when the web was still called the “information superhighway”.
I am an extremely passionate digital strategist and technologist, but what truly sets me apart is my background and experience. As a digital director, I have a strong technical background and a clear focus on building products centered around customer needs. I have 20 years of management and development experience within enterprise IT, agency, B2C and B2B industries. My strengths include client empathy, team mentoring, and discovery and implementation of new technology. This is the textbook professional answer for what I do.
Now, let me give you some personal insights that you wouldn’t necessarily glean from a resume. Humor me for just a few more minutes, because these are the reasons that I believe you will want to interview me to learn more.
For the same period of time I have been writing technical documentation, project plans, and statements of work. I have written thousands of estimates and timelines, and managed (and balanced) millions of dollars in budgets. I began my IT career managing the operations of an Internet Service Provider in Ann Arbor almost 20 years ago. Since, I have managed operations of Enterprise applications and tools, as well as entire departments of on and offsite staff.
My beginnings in eCommerce and websites started when buzzwords like “conversion” and “persona” weren’t yet used. The terms KPI hadn’t been coined yet, and A/B testing wasn’t a concept. Over the course of time I learned as the industry matured, every single website has a transaction (whether or not money is involved). The end goal is to define the transaction being performed, and refine the user experience for the best conversion rate. I have been writing user persona profiles for many years to get at the crux of this issue for projects I manage and work on.
Search engine optimization is also deep passion of mine, both paid and organic. I have worked with SEO from the very beginnings of long tail content, to every Penguin and Panda penalty out there. I have managed PPC campaigns and accounts from $500/mo to $5,000/wk.
Social media management and integration dovetails nicely into the SEO and analytics arenas for me, mostly because you can’t talk about one without the others. Both SEO and social are external drivers of traffic, both require appropriate landing spots (or bounce rates skyrocket), and both have distinct analytics to track success rates and ROI.
As a leader, I consider it my job to find technical solutions for my clients and projects. The types of strategy and solutions I have provided are greatly varied, and have included everything from a complete digital brand strategy overhaul, to website redesign or rebuild. I have created strategies for microsites, paid and organic campaigns, social media, apps, kiosks, dashboards, and more. The clients have varied as well, in markets and verticals that include retail, home, engineering, manufacturing, higher education, municipalities, state agencies, and healthcare.
Director of the Interactive department for the agency. Direct reports include front end UI/UX, backend developers, QA, Analytics, SEO, and Project Management. We build a wide range of digital products including responsive mobile-first websites, web apps (standalone HTML5 and SaaS), digital media ad campaigns, e-commerce websites, mobile and tablet apps, and informational websites. Solutions include both LAMP and dot net products, both custom and CMS driven (WordPress, Umbraco, Kentico, Sitemaker, Drupal, and proprietary healthcare systems).
Responsibilities include digital strategy for client projects, product management, goal and KPI analysis, operations management, vendor management, creation of statements of work and estimates, internal and external staffing, process improvement and implementation, channel planning, and new product creation.
+ Digital strategy for clients for in retail e-commerce, healthcare, manufacturing, municipal, and educational sectors
+ Implemented best practices and standards for coding and environments
+ Created new service lines and packages for SEO, competitive analysis, security, dashboard analytics, and website maintenance
+ Instituted security and hardening standards for CMS driven websites
+ Process implementation for digital work flow from concept to deployment
+ Leading a department of twelve direct reports
Principal and Development Director for media agency serving SMB and Enterprise clients. Responsibilities include digital strategy, media planning, and project management. Staff of 10 direct reports including designers, developers, QA, analytics, social media, and SEO.
+ SEO / PPC maintenance contract for Trilithic, 3+ years
+ Website development and maintenance contract, Avtec, Inc, 3+ years
+ Website maintenance and SEO / social management, Spanish International, 3 years
+ Digital strategy and web development, SPI, 2 years
+ Public speaker at WordCamp Detroit, WordCamp Columbus, and Washtenaw Community College on open source, SEO, and freelance management topics
Digital Director for digital marketplace startup. Responsible for global product and technology strategy, content marketing and social plan, and operations management. Recruited and directed both development and social media teams. Directed the company through two rounds of funding, and managed aggressive launch schedule.
+ Go-to market strategy launched website on time and within budget
Team lead for suite of four Enterprise supplier applications used to make real time manufacturing decisions quantity, quality and availability of product. Responsibilities include project planning, agile development, quality control, and supervision of 3 direct report programmers.
+ Responsible for software development lifecycle
+ Created best practices for software release to development, staging, and live servers
+ Enforced stress and regression testing guidelines in all environments
Global IT Process Technology Group lead for content management research and converance. Responsibilities included technical audit of IT and business systems used worldwide for web content management, document management, and digital asset management.
+ Research team lead for open source content management research (WordPress, Mediawiki, Drupal, TypePress)
+ Collaborated with Marketing & Sales for digital asset management purchase order negotiation
+ Worked with ford.com and fordvehicles.com producers to audit existing systems and publishing processes
Director of Intranet websites and applications for Material Planning and Logistics (MP&L) division of Ford Motor Company. This included Intranet website www.mpl.ford.com, as well 10 ancillary domain and microsites, 75 business unit sub-sites, and 50 applications on Windows and Unix environments.
Responsibilities included production support for these websites and applications, and 300+ business unit content authors and developers around the globe. Support included training, migration support, architecture review, and creation and implementation of tools and technology for business unit content authoring.
+ Created global web standards and guidelines for business unit publishing
+ Implemented some of the first publishing and release tools for business units within Ford (development, staging, and production environments with deployment tools)
+ Implemented reusable technology for web components and tools
+ Instituted GPIRS help desk application with knowledgebase and chat functionality supporting 12,000 users, $1M first year cost savings
+ Created the Ford (WSO) Web Site Owner group for collaboration and communication worldwide among divisional and business unit webmasters (500 members)
Being a Great Facilitator
Defining the Role of the Supervisor
Google Certified Adwords Expert
Certified Internet Webmaster (CIW) Classes
CIW Web Foundations Associate
Dean's list achiever